Director of Communication and Marketing

LECOM Medical Center and Behavioral Health Pavilion; Erie (Erie County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Life Insurance and AD&D

403(b) retirement plan

Job summary

LECOM Medical Center and Behavioral Health Pavilion seeks a creative, strategic Director of Communications and Marketing to lead messaging, branding, and community engagement across its health system. You will shape campaigns for services, recruitment, and programs while ensuring compliance and consistent communication.

Collaborate with executives and clinicians to strengthen patient engagement, staff communication, and market presence, managing internal and external communications and crisis

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field is required.
• Minimum of two (2) years’ experience in healthcare marketing, communications, or public relations.

Responsibilities

• Develop and execute a comprehensive communications and marketing strategy aligned with organizational goals.
• Lead branding initiatives to maintain a consistent image across hospitals, physician practices, and affiliated organizations.
• Develop annual marketing plans, budgets, and measurable performance indicators.
• Provide strategic communication support to executive leadership.
• Plan and implement integrated marketing campaigns for clinical services, provider recruitment, employee recruitment, community programs, and organizational initiatives.
• Coordinate print, digital, radio, television, and outdoor advertising.
• Own and manage social media advertising and content strategy.
• Oversee graphic design, promotional materials, photography, and video production.
• Monitor marketing effectiveness using key performance indicators and analytics.
• Direct internal communication efforts including employee newsletters, intranet content, leadership messages, announcements, and organizational updates.
• Develop external communications for patients, community members, media, and stakeholders.
• Write and edit press releases, speeches, presentations, newsletters, website content, and promotional materials.
• Ensure messaging is accurate, timely, and aligned with organizational values.
• Serve as the organization’s primary media contact.
• Build and maintain positive relationships with local and regional media.
• Coordinate media interviews, press conferences, and public announcements.
• Develop crisis communication plans and assist leadership during emergencies.
• Oversee website content, search engine optimization (SEO), and digital marketing initiatives.
• Manage organizational social media platforms and online reputation.
• Monitor digital engagement metrics and recommend improvements.

Skills

Strategic marketing

Brand management

Media relations

Content strategy

Digital marketing

Public relations

Copywriting

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field

Job description

Join Our Team!

We are seeking a creative, strategic, and collaborative communications and marketing professional to help strengthen our health system’s presence in the community and advance our mission of providing exceptional healthcare.

Role Summary

The Director of Communications and Marketing is responsible for developing, implementing, and evaluating strategic communications, marketing, branding, public relations, and community engagement initiatives that promote the health system’s mission, services, providers, and reputation. This position leads internal and external communications, oversees marketing campaigns, manages media relations, supports organizational growth initiatives, and ensures consistent messaging across all facilities and service lines.

The Director collaborates closely with executive leadership, physicians, department leaders, and community partners to enhance patient engagement, employee communication, physician recruitment, and market presence while maintaining compliance with healthcare regulations and organizational policies.

Key Responsibilities

Strategic Marketing & Brand Management

• Develop and execute a comprehensive communications and marketing strategy aligned with organizational goals.
• Lead branding initiatives to maintain a consistent image across hospitals, physician practices, and affiliated organizations.
• Develop annual marketing plans, budgets, and measurable performance indicators.
• Provide strategic communication support to executive leadership.
  
  

Campaign Strategy & Content Execution

• Plan and implement integrated marketing campaigns for clinical services, provider recruitment, employee recruitment, community programs, and organizational initiatives.
• Coordinate print, digital, radio, television, and outdoor advertising.
• Own and manage social media advertising and content strategy.
• Oversee graphic design, promotional materials, photography, and video production.
• Monitor marketing effectiveness using key performance indicators and analytics.
  
  

Communications & Public Relations

• Direct internal communication efforts including employee newsletters, intranet content, leadership messages, announcements, and organizational updates.
• Develop external communications for patients, community members, media, and stakeholders.
• Write and edit press releases, speeches, presentations, newsletters, website content, and promotional materials.
• Ensure messaging is accurate, timely, and aligned with organizational values.
  
  

Media Relations & Crisis Communications

• Serve as the organization’s primary media contact.
• Build and maintain positive relationships with local and regional media.
• Coordinate media interviews, press conferences, and public announcements.
• Develop crisis communication plans and assist leadership during emergencies.
  
  

Digital Marketing & Online Reputation

• Oversee website content, search engine optimization (SEO), and digital marketing initiatives.
• Manage organizational social media platforms and online reputation.
• Monitor digital engagement metrics and recommend improvements.
  
  

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field required.
• Experience: Minimum of two (2) years’ experience in healthcare marketing, communications, or public relations.
  
  

Benefits & Compensation

LECOM’s full-time employees enjoy an industry-leading benefits package alongside competitive wages. Enhanced benefits include:

• Highmark Blue Cross/Blue Shield Health Insurance starting at only $100 per month
• Employer-provided Life Insurance and AD&D Insurance at no cost to all full-time employees
• Excellent 403(b) retirement plan for qualified employees
  
  

EEO/AA/M/F/Vets/Disabled