Strategic Marketing & Communications Director

Wilson Medical Center; Wilson (NC); Sur place; USD 110 000 - 180 000; Plein temps

Avantages offerts par ce poste

Comprehensive benefits

Tuition assistance & certifications

Student loan assistance

401(k) with company match

Well-being programs

Professional development

Travel & entertainment discounts

Résumé du poste

Wilson Medical Center, part of Lifepoint Health, seeks a Director of Marketing and Communications to lead strategic marketing, brand development, and stakeholder engagement on site in Wilson, NC. You will partner with executives to shape messaging and drive programs that support organizational priorities and community impact.

As a proven leader, you will manage a team, align communications with regulatory requirements, and build strong relationships with patients, providers, and partners to

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations or Business; applicable experience may be considered in lieu of education.
• Progressive leadership experience in marketing and communications, preferably in healthcare or a similarly regulated environment.
• Strategic marketing and communications expertise to support organizational goals and strengthen brand reputation.
• Exceptional communication and storytelling skills for executives, providers, employees, patients, community partners, media and other audiences.
• Strong people leadership and team development skills with a track record of high-performing teams.
• Business and financial acumen with experience managing budgets and resources, using data to guide decisions.
• Ability to lead in a dynamic healthcare environment with sound judgment and integrity.

Responsabilités

• Lead with vision to develop and execute integrated marketing and communications strategies that advance organizational goals and strengthen the hospital's mission and reputation.
• Partner with executive leadership to communicate priorities and strategic messages across internal and external audiences.
• Strengthen brand and community presence through strategic marketing, communications, media relations, and stakeholder engagement.
• Create clear, meaningful communications for diverse audiences including patients, families, staff, providers, partners, and media.
• Build and inspire a high-performing team through collaboration, growth, accountability and continuous improvement.
• Use data and insights to measure performance, identify opportunities, and drive strategic decisions.
• Ensure communications comply with healthcare regulations and organizational policies.

Connaissances

Leadership

Marketing leadership

Communications strategy

Stakeholder engagement

Budget management

Team development

Media relations

Formation

Bachelor's degree in Marketing, Communications, Public Relations, Business

Description du poste

Wilson Medical Center, part of Lifepoint Health, seeks a Director of Marketing and Communications to lead strategic marketing, brand development, and stakeholder engagement on site in Wilson, NC. You will partner with executives to shape messaging and drive programs that support organizational priorities and community impact.

As a proven leader, you will manage a team, align communications with regulatory requirements, and build strong relationships with patients, providers, and partners to