Director of Communication and Marketing

LECOM Health and Wellness Center; Erie (Erie County); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Life insurance

AD&D Insurance

403(b) retirement plan

Competitive wages

Job summary

LECOM Health and Wellness Center seeks a Director of Communications and Marketing to lead strategic communications, branding, and public relations across the health system. You will collaborate with executives, physicians, and community partners to strengthen patient engagement and market presence.

The role oversees campaigns, media relations, digital marketing, and crisis communications while ensuring compliant messaging aligned with organizational values and goals.

Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Business Administration, or related field required.
• Two years’ experience in healthcare marketing, communications, or public relations.

Responsibilities

• Develop and execute a comprehensive communications and marketing strategy aligned with organizational goals.
• Lead branding initiatives to maintain a consistent image across hospitals, physician practices, and affiliated organizations.
• Develop annual marketing plans, budgets, and measurable performance indicators.
• Plan and implement integrated marketing campaigns for clinical services, provider recruitment, employee recruitment, community programs, and organizational initiatives.
• Coordinate print, digital, radio, television, and outdoor advertising.
• Own and manage social media advertising and content strategy.
• Oversee website content, search engine optimization (SEO), and digital marketing initiatives.
• Direct internal communication efforts including employee newsletters, intranet content, leadership messages, announcements, and organizational updates.
• Develop external communications for patients, community members, media, and stakeholders.
• Write and edit press releases, speeches, presentations, newsletters, website content, and promotional materials.

Skills

Strategic thinking

Team leadership

Media relations

Content marketing

Branding

Social media

Analytics

Education

Bachelor's degree (marketing, communications, PR, journalism, business)

Tools

Adobe Creative Suite

CRM systems

Marketing automation

SEO/SEM tools

Job description

Search for a Provider, Specialty, Service or Location

Director of Communication and Marketing

Join Our Team! We are seeking a creative, strategic, and collaborative communications and marketing professional to help strengthen our health systems presence in the community and advance our mission of providing exceptional healthcare.

The Director of Communications and Marketing is responsible for developing, implementing, and evaluating strategic communications, marketing, branding, public relations, and community engagement initiatives that promote the health system’s mission, services, providers, and reputation. This position leads internal and external communications, oversees marketing campaigns, manages media relations, supports organizational growth initiatives, and ensures consistent messaging across all facilities and service lines.

The Director collaborates closely with executive leadership, physicians, department leaders, and community partners to enhance patient engagement, employee communication, physician recruitment, and market presence while maintaining compliance with healthcare regulations and organizational policies.

• Develop and execute a comprehensive communications and marketing strategy aligned with organizational goals.
• Lead branding initiatives to maintain a consistent image across hospitals, physician practices, and affiliated organizations.
• Develop annual marketing plans, budgets, and measurable performance indicators.
• Provide strategic communication support to executive leadership.
• Plan and implement integrated marketing campaigns for clinical services, provider recruitment, employee recruitment, community programs, and organizational initiatives.
• Coordinate print, digital, radio, television, and outdoor advertising.
• Own and manage social media advertising and content strategy.
• Oversee graphic design, promotional materials, photography, and video production.
• Monitor marketing effectiveness using key performance indicators and analytics.
• Direct internal communication efforts including employee newsletters, intranet content, leadership messages, announcements, and organizational updates.
• Develop external communications for patients, community members, media, and stakeholders.
• Write and edit press releases, speeches, presentations, newsletters, website content, and promotional materials.
• Ensure messaging is accurate, timely, and aligned with organizational values.
• Serve as the organization’s primary media contact.
• Build and maintain positive relationships with local and regional media.
• Coordinate media interviews, press conferences, and public announcements.
• Develop crisis communication plans and assist leadership during emergencies
• Oversee website content, search engine optimization (SEO), and digital marketing initiatives.
• Manage organizational social media platforms and online reputation.
• Monitor digital engagement metrics and recommend improvements.
• Education, Experience:
  • Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Business Administration, or related field required.
  • Two years’ experience in healthcare marketing, communications, or public relations.

• LECOM’s full-time employees enjoy the availability of an industry leading benefits package along with competitive wages.
• Enhanced benefits include Highmark Blue Cross/Blue Shield Health Insurance starting at only $100 a month!
• Life insurance and AD&D Insurance is provided to all full-time employees at no cost.
• The health system also offers an excellent 403(b) retirement plan to qualified employees.

EEO/AA/M/F/Vets/Disabled

Job Features

Job Category LECOM Medical Center and Behavioral Health Pavilion