Strategic Director of Communications & Marketing

LECOM Health and Wellness Center; Erie (Erie County); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Life insurance

AD&D Insurance

403(b) retirement plan

Competitive wages

Job summary

LECOM Health and Wellness Center seeks a Director of Communications and Marketing to lead strategic communications, branding, and public relations across the health system. You will collaborate with executives, physicians, and community partners to strengthen patient engagement and market presence.

The role oversees campaigns, media relations, digital marketing, and crisis communications while ensuring compliant messaging aligned with organizational values and goals.

Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Business Administration, or related field required.
• Two years’ experience in healthcare marketing, communications, or public relations.

Responsibilities

• Develop and execute a comprehensive communications and marketing strategy aligned with organizational goals.
• Lead branding initiatives to maintain a consistent image across hospitals, physician practices, and affiliated organizations.
• Develop annual marketing plans, budgets, and measurable performance indicators.
• Plan and implement integrated marketing campaigns for clinical services, provider recruitment, employee recruitment, community programs, and organizational initiatives.
• Coordinate print, digital, radio, television, and outdoor advertising.
• Own and manage social media advertising and content strategy.
• Oversee website content, search engine optimization (SEO), and digital marketing initiatives.
• Direct internal communication efforts including employee newsletters, intranet content, leadership messages, announcements, and organizational updates.
• Develop external communications for patients, community members, media, and stakeholders.
• Write and edit press releases, speeches, presentations, newsletters, website content, and promotional materials.

Skills

Strategic thinking

Team leadership

Media relations

Content marketing

Branding

Social media

Analytics

Education

Bachelor's degree (marketing, communications, PR, journalism, business)

Tools

Adobe Creative Suite

CRM systems

Marketing automation

SEO/SEM tools

Job description

LECOM Health and Wellness Center seeks a Director of Communications and Marketing to lead strategic communications, branding, and public relations across the health system. You will collaborate with executives, physicians, and community partners to strengthen patient engagement and market presence.

The role oversees campaigns, media relations, digital marketing, and crisis communications while ensuring compliant messaging aligned with organizational values and goals.