Director, Marketing and Communications

Wilson Medical Center; Wilson (NC); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Comprehensive benefits

Tuition assistance & certifications

Student loan assistance

401(k) with company match

Well-being programs

Professional development

Travel & entertainment discounts

Job summary

Wilson Medical Center, part of Lifepoint Health, seeks a Director of Marketing and Communications to lead strategic marketing, brand development, and stakeholder engagement on site in Wilson, NC. You will partner with executives to shape messaging and drive programs that support organizational priorities and community impact.

As a proven leader, you will manage a team, align communications with regulatory requirements, and build strong relationships with patients, providers, and partners to

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations or Business; applicable experience may be considered in lieu of education.
• Progressive leadership experience in marketing and communications, preferably in healthcare or a similarly regulated environment.
• Strategic marketing and communications expertise to support organizational goals and strengthen brand reputation.
• Exceptional communication and storytelling skills for executives, providers, employees, patients, community partners, media and other audiences.
• Strong people leadership and team development skills with a track record of high-performing teams.
• Business and financial acumen with experience managing budgets and resources, using data to guide decisions.
• Ability to lead in a dynamic healthcare environment with sound judgment and integrity.

Responsibilities

• Lead with vision to develop and execute integrated marketing and communications strategies that advance organizational goals and strengthen the hospital's mission and reputation.
• Partner with executive leadership to communicate priorities and strategic messages across internal and external audiences.
• Strengthen brand and community presence through strategic marketing, communications, media relations, and stakeholder engagement.
• Create clear, meaningful communications for diverse audiences including patients, families, staff, providers, partners, and media.
• Build and inspire a high-performing team through collaboration, growth, accountability and continuous improvement.
• Use data and insights to measure performance, identify opportunities, and drive strategic decisions.
• Ensure communications comply with healthcare regulations and organizational policies.

Skills

Leadership

Marketing leadership

Communications strategy

Stakeholder engagement

Budget management

Team development

Media relations

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business

Job description

Your Experience Matters

Wilson Medical Center is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As the

This role is 100% on site in Wilson, NC.

More About Our Team

Our Marketing and Communications team plays a vital role in strengthening the hospital's brand, reputation, and connection with the communities we serve. As Director, you'll lead a talented team in developing and delivering strategic marketing and communications that support organizational priorities, engage diverse audiences, and bring our mission to life. Working closely with executive leadership, providers, employees, patients, community partners, and external stakeholders, you'll shape meaningful messaging, build awareness of our services and programs, and support key organizational initiatives. Your strategic leadership, communication expertise, and ability to build strong relationships will help shape how our organization connects with and serves our community.

Your Experience Matters

Wilson Medical Center is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As the Director of Marketing and Communications joining our team, you're embracing a vital mission dedicated to making communities healthier ®. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve. This role is 100% on site in Wilson, NC. Our Marketing and Communications team plays a vital role in strengthening the hospital's brand, reputation, and connection with the communities we serve. As Director, you'll lead a talented team in developing and delivering strategic marketing and communications that support organizational priorities, engage diverse audiences, and bring our mission to life. Working closely with executive leadership, providers, employees, patients, community partners, and external stakeholders, you'll shape meaningful messaging, build awareness of our services and programs, and support key organizational initiatives. Your strategic leadership, communication expertise, and ability to build strong relationships will help shape how our organization connects with and serves our community.

How You'll Contribute

As the Director of Marketing and Communications, you will excel in this role by:

• Leading with vision to develop and execute integrated marketing and communications strategies that advance organizational goals and strengthen the hospital's mission and reputation.
• Partnering with executive leadership to communicate organizational priorities, key initiatives, and strategic messages across internal and external audiences.
• Strengthening the hospital's brand and community presence through strategic marketing, communications, media relations, and stakeholder engagement.
• Connecting with diverse audiences by creating clear, meaningful communications for patients, families, employees, providers, community partners, and other stakeholders.
• Building and inspiring a high-performing team by fostering collaboration, professional growth, accountability, and a culture of continuous improvement.
• Using data and insights to drive strategy by evaluating performance, identifying opportunities, and measuring the impact of marketing and communications initiatives.
• Leading with integrity and sound judgment by ensuring communications align with healthcare regulations, organizational standards, confidentiality requirements, and the needs of the communities we serve.

Schedule: Full-Time: Days; 100% On-Site in Wilson, NC.

Why join us

We Believe That Investing In Our Employees Is The First Step To Providing Excellent Patient Care. In Addition To Your Base Compensation, This Position Also Offers

• Comprehensive Benefits: Medical, dental, and vision coverage options for full-time and part-time employees.
• Financial Protection & Paid Time Off: Life, accident, critical illness, and hospital indemnity insurance, along with short- and long-term disability, paid family leave, and PTO.
• Financial & Career Growth: Tuition assistance, certification support, student loan assistance, and a 401(k) retirement plan with company match.
• Employee Well-being: Programs supporting mental, physical, and financial health, including gym memberships, virtual care, mental health services, and employee discounts.
• Professional Development: Ongoing learning opportunities and career advancement support.
• Lifestyle Perks: Travel and entertainment discount programs to help you make the most of your time off.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field preferred; applicable experience may be considered in lieu of education.
• Progressive leadership experience in marketing and communications, preferably within a complex healthcare or similarly regulated environment.
• Strategic marketing and communications expertise with the ability to develop and execute integrated strategies that support organizational goals and strengthen brand reputation.
• Exceptional communication and storytelling skills with the ability to tailor messaging for executives, providers, employees, patients, community partners, media, and other key audiences.
• Strong people leadership and team development skills, with a track record of building collaborative, high-performing teams and fostering professional growth.
• Business and financial acumen with experience managing budgets, allocating resources, evaluating performance, and using data to guide decisions.
• Strong relationship-building and change leadership skills, with the ability to build trust, navigate competing priorities, exercise sound judgment, and effectively lead in a dynamic healthcare environment.

More About Wilson Medical Center

Wilson Medical Center is committed to always providing excellent care to our community. Our 294-bed facility provides services to residents of Wilson County and surrounding communities. Our commitment to high-quality healthcare is strong. We bring new and innovative programs to those who matter the most - our community. Accredited by The Joint Commission, we offer services including cancer care, cardiac care, orthopedics, imaging, surgical services and many more.

EEOC Statement

"Wilson Medical Center is an Equal Opportunity Employer. Wilson Regional Medical is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment."

Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran