Director, Marketing and Communications

Lifepoint Health; Wilson (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive Benefits

Financial Protection & Paid Time Off

401(k) retirement plan with company  匹

Employee Well-being

Professional Development

Lifestyle Perks

Job summary

Wilson Medical Center, part of Lifepoint Health, is seeking a Director of Marketing and Communications to lead a talented team in developing and delivering strategic marketing and communications that support organizational priorities and engage diverse audiences.

As the Director, you will partner with executive leadership, shape messaging, strengthen the hospital’s brand, and drive initiatives across patients, employees, and community partners. This is a full-time, on-site role in Wilson, NC.

Qualifications

• Bachelor’s degree or equivalent experience in marketing/communications or related field.
• Progressive leadership experience in marketing and communications within healthcare or regulated environments.
• Ability to develop and execute integrated strategies that support organizational goals and brand reputation.
• Exceptional communication and storytelling skills for executives, providers, employees, and communities.
• Strong people leadership with a track record of building high-performing teams.
• Business and financial acumen with budget management and data-driven evaluation.

Responsibilities

• Lead and execute integrated marketing and communications strategies to advance goals and strengthen reputation.
• Partner with executive leadership to communicate priorities and strategic messages.
• Strengthen brand and community presence through media relations and stakeholder engagement.
• Create clear messaging for patients, families, employees, providers, and partners.
• Build and inspire a high-performing team with professional growth and accountability.
• Use data and insights to drive strategy and measure impact of initiatives.
• Ensure communications comply with healthcare regulations and confidentiality requirements.

Skills

Leadership

Strategic marketing

Communications

Storytelling

People management

Data-driven decision making

Education

Bachelor's degree in Marketing/Communications/PR/Business

Job description

Your experience matters

Wilson Medical Center is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As the Director of Marketing and Communications joining our team, you're embracing a vital mission dedicated to making communities healthier®. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve. This role is 100% on site in Wilson, NC.

More about our team

Our Marketing and Communications team plays a vital role in strengthening the hospital's brand, reputation, and connection with the communities we serve. As Director, you'll lead a talented team in developing and delivering strategic marketing and communications that support organizational priorities, engage diverse audiences, and bring our mission to life. Working closely with executive leadership, providers, employees, patients, community partners, and external stakeholders, you'll shape meaningful messaging, build awareness of our services and programs, and support key organizational initiatives. Your strategic leadership, communication expertise, and ability to build strong relationships will help shape how our organization connects with and serves our community.

How you'll contribute

As the Director of Marketing and Communications, you will excel in this role by:

• Leading with vision to develop and execute integrated marketing and communications strategies that advance organizational goals and strengthen the hospital's mission and reputation.
• Partnering with executive leadership to communicate organizational priorities, key initiatives, and strategic messages across internal and external audiences.
• Strengthening the hospital's brand and community presence through strategic marketing, communications, media relations, and stakeholder engagement.
• Connecting with diverse audiences by creating clear, meaningful communications for patients, families, employees, providers, community partners, and other stakeholders.
• Building and inspiring a high-performing team by fostering collaboration, professional growth, accountability, and a culture of continuous improvement.
• Using data and insights to drive strategy by evaluating performance, identifying opportunities, and measuring the impact of marketing and communications initiatives.
• Leading with integrity and sound judgment by ensuring communications align with healthcare regulations, organizational standards, confidentiality requirements, and the needs of the communities we serve.

Schedule: Full-Time: Days; 100% On-Site in Wilson, NC.

Why join us

We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers:

• Comprehensive Benefits: Medical, dental, and vision coverage options for full-time and part-time employees.
• Financial Protection & Paid Time Off: Life, accident, critical illness, and hospital indemnity insurance, along with short- and long-term disability, paid family leave, and PTO.
• Financial & Career Growth: Tuition assistance, certification support, student loan assistance, and a 401(k) retirement plan with company match.
• Employee Well-being: Programs supporting mental, physical, and financial health, including gym memberships, virtual care, mental health services, and employee discounts.
• Professional Development: Ongoing learning opportunities and career advancement support.
• Lifestyle Perks: Travel and entertainment discount programs to help you make the most of your time off.

What we're looking for

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field preferred; applicable experience may be considered in lieu of education.
• Progressive leadership experience in marketing and communications, preferably within a complex healthcare or similarly regulated environment.
• Strategic marketing and communications expertise with the ability to develop and execute integrated strategies that support organizational goals and strengthen brand reputation.
• Exceptional communication and storytelling skills with the ability to tailor messaging for executives, providers, employees, patients, community partners, media, and other key audiences.
• Strong people leadership and team development skills, with a track record of building collaborative, high-performing teams and fostering professional growth.
• Business and financial acumen with experience managing budgets, allocating resources, evaluating performance, and using data to guide decisions.
• Strong relationship-building and change leadership skills, with the ability to build trust, navigate competing priorities, exercise sound judgment, and effectively lead in a dynamic healthcare environment.

More about Wilson Medical Center

Wilson Medical Center is committed to always providing excellent care to our community. Our 294-bed facility provides services to residents of Wilson County and surrounding communities. Our commitment to high-quality healthcare is strong. We bring new and innovative programs to those who matter the most - our community. Accredited by The Joint Commission, we offer services including cancer care, cardiac care, orthopedics, imaging, surgical services and many more.

EEOC Statement

"Wilson Medical Centeris an Equal Opportunity Employer.Wilson Regional Medicalis committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment."

Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran