Content Strategy Manager

Advocate Health; Milwaukee (WI); On-site; USD 120,000 - 155,000; Full time

Job summary

Advocate Health is seeking a strategic leader to guide the enterprise content strategy and governance across websites, campaigns and digital products. You will collaborate with brand, marketing, consumer experience and communications to deliver a consistent voice that engages consumers and drives revenue.

The role emphasizes data-driven storytelling, editorial calendars, and the establishment of content models and AI-enabled solutions to scale service delivery.

Qualifications

• Bachelor-level education in marketing, journalism or related field.
• Proven ability to develop and lead content strategy for multiple channels.
• Experience managing editorial calendars and content production.

Responsibilities

• Contributes to development and leadership of enterprise content strategy.
• Guides content governance, voice consistency and channel differentiation.
• Oversees enterprise content strategy across regional websites and campaigns.
• Leads content models, taxonomies and AI-enabled service delivery channels.
• Maintains an editorial calendar and measures strategy effectiveness.
• Cultivates relationships with cross-functional partners and SMEs.

Skills

Strong written and oral communications

Exceptional organizational skills

Storytelling capabilities

Collaborative problem-solving

Results-oriented mindset

Experience leading content creators

Experience producing content in fast‑p

Multi-channel content strategy

Digital platforms & channels knowledge

Education

Bachelor's Degree in Marketing or related field

Bachelor's Degree in Journalism or related field

Job description

Contributes to the development and leadership of our comprehensive, enterprise content strategy, in close collaboration with the Branded Content Strategy leadership team. Implements the strategy and governance to tell the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, higher education websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Elevates the brand by ensuring a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for each communication channel. Guides consumers through our brand journey, creating multiple content touchpoints that achieve maximum visibility and reach for Advocate Health’s services to, in turn, drive engagement, action and revenue. Establishes guidelines for the responsible use of AI while adapting AI-powered content solutions for future growth. This leader will work in close partnership with all teams in the division, including brand, marketing, consumer experience, social media and communications.

Major Responsibilities:

• Contributes to the development and execution of Advocate Health’s data-driven branded content strategy for corporate storytelling, consumer-product marketing and owned health and wellness content.
• Establishes and maintains enterprise messaging architecture, principles, copy style guidelines, etc.
• Develops and executes enterprise-wide digital service line content strategy across multiple regional websites.
• Oversees website content migrations along with digital platform and technology integration strategies. Aligns existing and new website migration plans to the overall digital road map. Partners with key stakeholders to ensure platform integrations achieve operational efficiencies, scalability to grow with the organization, and provide a seamless and unified consumer experience.
• Leads the successful creation, rollout and adoption of content models, user journey taxonomies and frameworks to enable AI tools and other service delivery channels.
• Develops and maintains an enterprise editorial calendar to coordinate consumer-first, digital storytelling efforts and ensure a consistent approach to maximize brand awareness.
• Establishes mechanism to measure strategy effectiveness and to showcase success stories to key internal and external stakeholders.
• Cultivates and maintains strong relationships with internal cross-functional partners and subject matter experts across the enterprise.

Licensure, Registration, and/or Certification Required:

• None Required.

Education Required:

• Bachelor's Degree in Marketing or related field, or
• Bachelor's Degree in Journalism or related field.

Experience Required:

• Typically requires 7 years of experience in developing and implementing content strategy, managing editorial production, and leading team of content creators and editorial calendars.

Knowledge, Skills & Abilities Required:

• Strong written and oral communications
• Exceptional organizational skills
• Storytelling capabilities
• Able to foster collaborative environment
• Problem-solving skills
• Results-oriented
• Experience leading team of content creators
• Experience producing high-quality content in a fast-paced environment
• Experience producing content for a wide range of channels and audiences
• Able to prioritize and produce content for both long- and short-term projects
• Able to navigate complex and time-sensitive matters
• Understanding of corporate marketing and communication functions such as brand, marketing, digital, social, media and public affairs
• Understanding of digital platforms and channels

Physical Requirements and Working Conditions:

• This position requires occasional travel, therefore, will be exposed to weather and road conditions.
• Operates all equipment necessary to perform the job.
• Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.