Content Strategy Lead — Brand Story & Digital Experience

Advocate Health; Milwaukee (WI); On-site; USD 120,000 - 155,000; Full time

Job summary

Advocate Health is seeking a strategic leader to guide the enterprise content strategy and governance across websites, campaigns and digital products. You will collaborate with brand, marketing, consumer experience and communications to deliver a consistent voice that engages consumers and drives revenue.

The role emphasizes data-driven storytelling, editorial calendars, and the establishment of content models and AI-enabled solutions to scale service delivery.

Qualifications

• Bachelor-level education in marketing, journalism or related field.
• Proven ability to develop and lead content strategy for multiple channels.
• Experience managing editorial calendars and content production.

Responsibilities

• Contributes to development and leadership of enterprise content strategy.
• Guides content governance, voice consistency and channel differentiation.
• Oversees enterprise content strategy across regional websites and campaigns.
• Leads content models, taxonomies and AI-enabled service delivery channels.
• Maintains an editorial calendar and measures strategy effectiveness.
• Cultivates relationships with cross-functional partners and SMEs.

Skills

Strong written and oral communications

Exceptional organizational skills

Storytelling capabilities

Collaborative problem-solving

Results-oriented mindset

Experience leading content creators

Experience producing content in fast‑p

Multi-channel content strategy

Digital platforms & channels knowledge

Education

Bachelor's Degree in Marketing or related field

Bachelor's Degree in Journalism or related field

Job description

Advocate Health is seeking a strategic leader to guide the enterprise content strategy and governance across websites, campaigns and digital products. You will collaborate with brand, marketing, consumer experience and communications to deliver a consistent voice that engages consumers and drives revenue.

The role emphasizes data-driven storytelling, editorial calendars, and the establishment of content models and AI-enabled solutions to scale service delivery.