Head of Social Analytics & Measurement Strategy

dentsu; New York (NY); Hybride; USD 163 000 - 280 000; Plein temps

Avantages offerts par ce poste

Medical, vision, dental

Life insurance

Disability insurance

401k

Flexible PTO

15 paid holidays

Paid parental leave

Résumé du poste

Dentsu seeks an SVP, Social Measurement to define analytics for social across paid, organic, creator and commerce, influencing the revival of the 360i brand. This role sits between Marketing Effectiveness and Social, advising on beta opportunities and thought leadership.

The candidate will lead scalable measurement, collaborate with internal and external partners, and drive product direction while managing a team and delivering high-impact insights for clients.

Qualifications

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field.
• Master's degree preferred.
• 15+ years in a quantitative business environment.
• 8+ years in marketing analytics with knowledge of social and the media planning process.
• Experience with all social platforms and their attribution approaches.
• Proficiency in data visualization tools and programming (SQL, Python or R).

Responsabilités

• Lead development of scalable, repeatable social measurement across paid, organic, creator and commerce.
• Consult with client teams on measurement best practices and test design.
• Partner with external vendors to advance alpha/beta opportunities.
• Shape product offerings and industry thought leadership.
• Recruit and develop management within the group; set vision and strategy.

Connaissances

Statistics

Marketing analytics

SQL

Python

R

Data visualization

Formation

Bachelor's degree in Statistics / Economics / Data Science

Master's degree preferred

Outils

Excel

Tableau

Power BI

Datorama

Description du poste

Dentsu seeks an SVP, Social Measurement to define analytics for social across paid, organic, creator and commerce, influencing the revival of the 360i brand. This role sits between Marketing Effectiveness and Social, advising on beta opportunities and thought leadership.

The candidate will lead scalable measurement, collaborate with internal and external partners, and drive product direction while managing a team and delivering high-impact insights for clients.