SVP, Social Analytics

Dentsu International Americas, LLC; New York (NY); On-site; USD 163,000 - 280,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Short-term disability

Long-term disability

401k

Paid time off

15 paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu International Americas, LLC in New York seeks an SVP, Social Analytics to lead the analytics strategy for social across paid, owned, creator and commerce. The role partners with Marketing Effectiveness and Next Gen Social to define best practices, shape product opportunities, and drive thought leadership.

You will recruit and develop senior managers, set vision, oversee complex analyses, and communicate findings clearly to executives.

Qualifications

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field.
• Master's degree preferred.
• 15+ years in a quantitative business environment.
• 8+ years in marketing analytics with knowledge of social and the media planning process.
• Experience with all social platforms and their attribution approaches (Meta, TikTok, Reddit, YouTube, Pinterest, and Snap).
• Exposure to mobile, social, and tablet measurement approaches as well as understanding the role of attribution and paths to conversion.
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms.
• Strong organizational skills, political instincts, and proven-leadership ability.
• Experience in data visualization (Excel, Tableau, Power BI, Datorama).
• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages.
• Advanced in SQL, Python, or R
• Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing.

Responsibilities

• Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels.
• Consult with client teams on social measurement best practices, test design, and partner capabilities.
• Partner with external social partners to bring alpha and beta opportunities to client teams.
• Collaborate with capability and partnership leadership to identify and evaluate social and creator measurement solutions to enable Next Gen Social.
• Ensure Social and Marketing Effectiveness teams are aware of social partner measurement changes and potential implications.
• Identifies and develops product specific analytics offerings for specific clients.
• Authors white papers, POVs, other industry thought capital; attends/speaks at conferences.
• Evaluates and partners with external vendors and technologies as appropriate.
• Evaluates prospective technologies and companies for partnership or corporate acquisition.
• Advises the agency about key industry trends and innovations.
• Exhibits strong analytical, project management, storytelling and communication skills.
• Partners with new business to identify opportunities for growth and development and enable business growth and development or existing clients.
• Responsible for recruiting management level roles within the group and for developing managers.
• Sets vision/strategy and facilitates team operations to deliver quality and timely deliverables.
• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
• Empowers direct reports to own their client, relationships, and projects.
• Manages performance and career growth of direct reports.

Skills

Advanced SQL

Python or R

Data visualization

Media measurement

Social platforms

Communication skills

Leadership

Marketing analytics

Education

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field

Master's degree preferred

Tools

Excel

Tableau

Power BI

Datorama

Job description

SVP, Social Analytics

The SVP, Social Analytics is an innovative role that combines deep social experience and analytics rigor. This role is an entrepreneurial opportunity to help define analytics for the revival of the 360i agency brand. This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator, and commerce measurement across all social platforms. This role will partner with internal and external stakeholders to give input on product creation, beta and alpha opportunities, and thought leadership. This role will uniquely sit between Marketing Effectiveness and Social teams, reporting into Marketing Effectiveness leadership with a dotted line into the head of Next Gen Social.

Job Responsibilities

• Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels
• Consult with client teams on social measurement best practices, test design, and partner capabilities
• Partner with external social partners to bring alpha and beta opportunities to client teams
• Collaborate with capability and partnership leadership to identify and evaluate social and creator measurement solutions to enable Next Gen Social
• Ensure Social and Marketing Effectiveness teams are aware of social partner measurement changes and potential implications
• Identifies and develops product specific analytics offerings for specific clients
• Authors white papers, POVs, other industry thought capital; attends/speaks at conferences
• Evaluates and partners with external vendors and technologies as appropriate
• Evaluates prospective technologies and companies for partnership or corporate acquisition
• Advises the agency about key industry trends and innovations
• Exhibits strong analytical, project management, storytelling and communication skills
• Partners with new business to identify opportunities for growth and development and enable business growth and development or existing clients
• Responsible for recruiting management level roles within the group and for developing managers
• Sets vision/strategy and facilitates team operations to deliver quality and timely deliverables
• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices
• Empowers direct reports to own their client, relationships, and projects
• Manages performance and career growth of direct reports

Qualifications

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• Master's degree preferred
• 15+ years in a quantitative business environment
• 8+ years in marketing analytics with knowledge of social and the media planning process
• Experience with all social platforms and their attribution approaches (Meta, TikTok, Reddit, YouTube, Pinterest, and Snap)
• Exposure to mobile, social, and tablet measurement approaches as well as understanding the role of attribution and paths to conversion
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms
• Strong organizational skills, political instincts, and proven-leadership ability
• Experience in data visualization (Excel, Tableau, Power BI, Datorama)
• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages
• Advanced in SQL, Python, or R
• Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing

Salary and Benefits

The annual base salary range for this position is $163,000 -$280,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location and Work Type

Location: New York - 150 E 42nd Brand: Dentsu Media Time Type: Full time Contract Type: Permanent.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Employer Commitment to Equality and Inclusion

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail].

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us.

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