SVP, Social Analytics & Insights Strategy

Dentsu International Americas, LLC; New York (NY); On-site; USD 163,000 - 280,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Short-term disability

Long-term disability

401k

Paid time off

15 paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu International Americas, LLC in New York seeks an SVP, Social Analytics to lead the analytics strategy for social across paid, owned, creator and commerce. The role partners with Marketing Effectiveness and Next Gen Social to define best practices, shape product opportunities, and drive thought leadership.

You will recruit and develop senior managers, set vision, oversee complex analyses, and communicate findings clearly to executives.

Qualifications

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field.
• Master's degree preferred.
• 15+ years in a quantitative business environment.
• 8+ years in marketing analytics with knowledge of social and the media planning process.
• Experience with all social platforms and their attribution approaches (Meta, TikTok, Reddit, YouTube, Pinterest, and Snap).
• Exposure to mobile, social, and tablet measurement approaches as well as understanding the role of attribution and paths to conversion.
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms.
• Strong organizational skills, political instincts, and proven-leadership ability.
• Experience in data visualization (Excel, Tableau, Power BI, Datorama).
• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages.
• Advanced in SQL, Python, or R
• Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing.

Responsibilities

• Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels.
• Consult with client teams on social measurement best practices, test design, and partner capabilities.
• Partner with external social partners to bring alpha and beta opportunities to client teams.
• Collaborate with capability and partnership leadership to identify and evaluate social and creator measurement solutions to enable Next Gen Social.
• Ensure Social and Marketing Effectiveness teams are aware of social partner measurement changes and potential implications.
• Identifies and develops product specific analytics offerings for specific clients.
• Authors white papers, POVs, other industry thought capital; attends/speaks at conferences.
• Evaluates and partners with external vendors and technologies as appropriate.
• Evaluates prospective technologies and companies for partnership or corporate acquisition.
• Advises the agency about key industry trends and innovations.
• Exhibits strong analytical, project management, storytelling and communication skills.
• Partners with new business to identify opportunities for growth and development and enable business growth and development or existing clients.
• Responsible for recruiting management level roles within the group and for developing managers.
• Sets vision/strategy and facilitates team operations to deliver quality and timely deliverables.
• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
• Empowers direct reports to own their client, relationships, and projects.
• Manages performance and career growth of direct reports.

Skills

Advanced SQL

Python or R

Data visualization

Media measurement

Social platforms

Communication skills

Leadership

Marketing analytics

Education

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field

Master's degree preferred

Tools

Excel

Tableau

Power BI

Datorama

Job description

Dentsu International Americas, LLC in New York seeks an SVP, Social Analytics to lead the analytics strategy for social across paid, owned, creator and commerce. The role partners with Marketing Effectiveness and Next Gen Social to define best practices, shape product opportunities, and drive thought leadership.

You will recruit and develop senior managers, set vision, oversee complex analyses, and communicate findings clearly to executives.