SVP, Marketing Decisioning & Measurement

Dentsu International Americas, LLC; New York (NY); On-site; USD 218,000 - 263,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid parental leave

Job summary

Dentsu is seeking a senior leader for Decisioning to shape how clients perceive our Marketing Effectiveness practice. You will drive external growth, foster internal partnerships, and collaborate with vendors to advance measurement solutions.

You will turn data into strategic assets across media and marketing, guiding analysts, engineers, and strategists toward innovative outcomes. The role requires deep expertise in media analytics, identity solutions, and cross-channel measurement, with

Qualifications

• Over 12 years of media analytics experience.
• Excellent communication and client-facing skills.
• Proven ability to lead analytics teams and mentor staff.
• Strong understanding of adtech/mattech and cross‑channel measurement.

Responsibilities

• Oversee tools, technology and platforms for the client with internal and external partners.
• Lead agency analytics development efforts including pitches and new business.
• Drive processes to improve efficiency and consistency across teams.
• Shape data analytics strategy and drive innovation across the decisioning function.
• Develop relationships with Agency leadership and key clients.
• Define vision for audience, measurement, and analytics across lines of business.
• Advise on data strategy, test-and-learn approaches and optimization.

Skills

Executive presence

Stakeholder management

Analytics leadership

Data storytelling

Adtech/Martech

Tools

DBM/DCM

Adobe Analytics

Marin

Prisma

Nielsen DAR

IAS

DMPs

Job description

Dentsu is seeking a senior leader for Decisioning to shape how clients perceive our Marketing Effectiveness practice. You will drive external growth, foster internal partnerships, and collaborate with vendors to advance measurement solutions.

You will turn data into strategic assets across media and marketing, guiding analysts, engineers, and strategists toward innovative outcomes. The role requires deep expertise in media analytics, identity solutions, and cross-channel measurement, with