Head of Sales & Marketing Analytics

Capital Vacations, LLC; Myrtle Beach (SC); On-site; USD 140,000 - 180,000; Full time

Job summary

Capital Vacations, LLC is seeking a Head of Sales & Marketing Analytics to design and own the analytics roadmap for its sales and marketing teams. You will lead analyses of tours, conversions, ROI, and channel performance while building real-time Power BI dashboards for field and corporate leaders.

Partner with data engineering during the Microsoft Fabric migration, translate complex data into clear insights, and support finance with incentive modeling and forecasting.

Qualifications

• Must partner with field sales and marketing to translate insights for non-technical audiences.

Responsibilities

• Own analytics strategy and roadmap across core channels (tours, marketing, digital, call center).
• Develop standardized KPIs, definitions, and scorecards for executives and managers.
• Create Power BI reports and semantic models with defined security and drill-downs.
• Lead test-and-learn programs and vendor/partner analytics initiatives.

Skills

Power BI

SQL

Data analysis

Leadership

Storytelling

Tools

Microsoft Fabric

DAX

Power Query

Data Modeling

Job description

Capital Vacations, LLC is seeking a Head of Sales & Marketing Analytics to design and own the analytics roadmap for its sales and marketing teams. You will lead analyses of tours, conversions, ROI, and channel performance while building real-time Power BI dashboards for field and corporate leaders.

Partner with data engineering during the Microsoft Fabric migration, translate complex data into clear insights, and support finance with incentive modeling and forecasting.