Marketing Analytics Lead: Cross-Channel Insights

Las Vegas Convention and Visitors Authority - LVCVA; Las Vegas (NV); On-site; USD 90,000 - 140,000; Full time

Job summary

Las Vegas Convention and Visitors Authority (LVCVA) seeks a Manager of Marketing Analytics to lead analytics across the marketing ecosystem, including websites, search, social, advertising, PR, and content initiatives. This role translates data into actionable recommendations for leadership and partners with teams and agencies to improve data-informed decisions.

The candidate should have 3+ years in marketing analytics, strong SQL, GA, and data visualization skills, and the ability to present

Qualifications

• Advanced analytical skills and experience turning data into business insights.
• Experience assessing cross-channel marketing performance and incrementality.
• Experience presenting to executives and nontechnical audiences.

Responsibilities

• Lead analytics across the marketing ecosystem to identify trends and insights.
• Turn analysis into actionable recommendations to improve performance.
• Build automated dashboards, data pipelines, and analyses with AI tools where applicable.
• Evaluate data sources and methodologies to strengthen insights.
• Collaborate with internal teams and agencies to improve data-informed decisions.

Skills

Marketing analytics

Cross-channel measurement

SQL

Google Analytics

Data visualization

Education

Bachelor's degree in Marketing/Analytics

Tools

Snowflake

Sprinklr

Job description

Las Vegas Convention and Visitors Authority (LVCVA) seeks a Manager of Marketing Analytics to lead analytics across the marketing ecosystem, including websites, search, social, advertising, PR, and content initiatives. This role translates data into actionable recommendations for leadership and partners with teams and agencies to improve data-informed decisions.

The candidate should have 3+ years in marketing analytics, strong SQL, GA, and data visualization skills, and the ability to present