Head of Retention & Engagement, Remote - Data-Driven Growth

GCS Recruitment; United States; Remote; USD 139,000 - 208,000; Full time

Benefits offered by this job

Fully remote in Ireland

Job summary

GCS Recruitment is partnering with a high-growth consumer business to appoint a Head of Customer Retention & Engagement. You will own strategy, technology, and execution across CRM, loyalty, and retention initiatives, shaping personalised experiences that boost CLV.

This leadership role requires building a high-performing team, aligning with executives, and leveraging data, automation, and MarTech to drive segmentation and predictive analytics across digital channels.

Qualifications

• 8+ years in CRM, customer engagement, or retention marketing leadership.
• Experience in consumer-facing, eCommerce, or digital-first environments.
• Proven track record improving retention, engagement and lifetime value metrics.
• Deep expertise in segmentation, personalisation, lifecycle marketing and journey orchestration.
• Experience managing marketing automation platforms and data-driven programs.
• Proven cross-functional leadership with stakeholders.

Responsibilities

• Define and execute the enterprise retention and engagement strategy.
• Design segmentation, personalisation, and automated journeys.
• Lead onboarding, loyalty, win-back and referral programs.
• Oversee Martech stack: CRM, CDP, loyalty, automation.
• Lead data analytics, experimentation, and executive reporting.

Skills

CRM Leadership

Lifecycle Marketing

Retention Marketing

Customer Engagement

Data-driven Marketing

Tools

CRM Platforms

CDP

Marketing Automation

Job description

GCS Recruitment is partnering with a high-growth consumer business to appoint a Head of Customer Retention & Engagement. You will own strategy, technology, and execution across CRM, loyalty, and retention initiatives, shaping personalised experiences that boost CLV.

This leadership role requires building a high-performing team, aligning with executives, and leveraging data, automation, and MarTech to drive segmentation and predictive analytics across digital channels.