Head of Personalization & Loyalty Product

Ulta Beauty, Inc.; Chicago (IL); On-site; USD 143,000 - 185,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Dental insurance

Vision insurance

Life insurance

Disability benefits

Job summary

Ulta Beauty, Inc. seeks a Director of Personalization & Loyalty Products to lead the product strategy and multi-year roadmap across Personalization and Loyalty.

You will work with Marketing, Loyalty, Digital, Data & Analytics, and AI teams to translate growth strategies into scalable capabilities that personalize guest experiences and drive loyalty. This role demands strategic vision, technical depth, and strong leadership.

Qualifications

• 10+ years of digital technology, product management, customer growth, loyalty, personalization, marketing technology or related experience.
• Demonstrated experience developing and executing product visions, strategies and multi-year roadmaps that deliver measurable customer growth and business outcomes.
• Experience translating Marketing and customer growth strategies into technology capabilities, products and scalable platforms.
• Ability to influence senior leaders and align organizations around strategic decisions.

Responsibilities

• Own and articulate the product vision, strategy and multi-year roadmap for Customer Growth capabilities across Personalization and Loyalty.
• Partner closely with Marketing and Loyalty leadership to translate customer growth strategies into product capabilities and roadmaps.
• Lead the evolution of Ulta Beauty's loyalty product ecosystem, including member acquisition and enrollment, profiles, earn and burn, rewards, tiers and offers.
• Define and advance the product strategy for personalization, including guest profiles, audiences, decisioning, recommendations and next-best actions.
• Connect Loyalty and Personalization capabilities to enable individualized customer experiences based on guest identity and behavior.
• Establish OKRs and product success metrics tied to acquisition, loyalty enrollment, activation, engagement and lifetime value.
• Develop test-and-learn growth capabilities, including audience testing, optimization, experimentation and measurement.
• Collaborate with Data & Analytics and Enterprise AI teams to advance customer intelligence and measurement.
• Partner with senior leaders to align Customer Growth, Loyalty, Personalization, Marketing Technology and AI strategy.

Skills

Product leadership

Growth marketing

Customer growth

Loyalty & personalization

Marketing technology

Data & analytics

AI capability awareness

Cross-functional collaboration

Education

Bachelor's degree in Computer Science, Engineering, Business, Marketing or a related field

Tools

Marketing Technology

Enterprise AI

Job description

Ulta Beauty, Inc. seeks a Director of Personalization & Loyalty Products to lead the product strategy and multi-year roadmap across Personalization and Loyalty.

You will work with Marketing, Loyalty, Digital, Data & Analytics, and AI teams to translate growth strategies into scalable capabilities that personalize guest experiences and drive loyalty. This role demands strategic vision, technical depth, and strong leadership.