Senior Analyst, Personalization & Analytics

Ulta Beauty, Inc.; Bolingbrook (IL); Hybrid; USD 78,000 - 115,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Dental insurance

Vision insurance

Life and disability benefits

Job summary

Ulta Beauty, Inc. is seeking a Senior Analyst, Strategic Analytics to measure and optimize personalization initiatives across digital and marketing channels.

You will partner with Marketing, Product and Digital leaders to design experiments and translate complex datasets into actionable insights that drive strategic decisions. The role requires 5+ years in analytics, strong SQL and data visualization skills, and experience with Adobe Analytics and Target.

Qualifications

• 5+ years of experience in experimentation, digital analytics, or customer behavior analytics.
• Strong proficiency in SQL and relational databases.
• Experience with A/B testing tools – Adobe Target preferred.
• Experience with Adobe Analytics and/or Customer Journey Analytics.
• Excellent ability to translate complex data into actionable insights and communicate to diverse audiences.

Responsibilities

• Analyze A/B and multivariate personalization experiments using Adobe Target, ensuring statistical validity and clear business interpretation.
• Partner with Marketing Personalization & Digital teams to uncover insights and recommend testing opportunities and optimizations.
• Collaborate with Data Science Teams to suggest advanced analytics models for personalized audiences.
• Analyze customer journeys in Adobe Journey Optimizer and Adobe Customer Journey Analytics to measure incremental performance and engagement lift.
• Query and manipulate large-scale datasets using SQL and Python in a big data environment (GCP).
• Develop automated dashboards and reporting solutions in PowerBI and Customer Journey Analytics for self-service monitoring.
• Present results to various teams in an audience-specific language focused on action-oriented decisions.

Skills

Statistical analysis

Experimentation design

Data storytelling

Communication skills

Problem solving

Team collaboration

Education

BA/BS in Business Analytics or related analytical degree

Master’s preferred

Tools

Adobe Target

Adobe Analytics

Adobe Journey Analytics

SQL

Python

PowerBI

Tableau

Google Cloud Platform

Job description

Ulta Beauty, Inc. is seeking a Senior Analyst, Strategic Analytics to measure and optimize personalization initiatives across digital and marketing channels.

You will partner with Marketing, Product and Digital leaders to design experiments and translate complex datasets into actionable insights that drive strategic decisions. The role requires 5+ years in analytics, strong SQL and data visualization skills, and experience with Adobe Analytics and Target.