Senior Analytics Strategist – Personalization & Insights

Ulta Beauty; Chicago (IL); Hybrid; USD 78,000 - 115,000; Full time

Job summary

Ulta Beauty seeks a Senior Analyst, Strategic Analytics to measure and optimize personalization across digital and marketing channels. You will design experiments, quantify incremental impact, and translate datasets into actionable insights that guide strategy.

Collaborate with Marketing, Product, Digital, and Data Science teams to uncover opportunities and present results to drive decision-making in a hybrid work environment.

Qualifications

• BA/BS degree in relevant analytical field or experience (Master’s preferred).
• 5+ years in experimentation, digital analytics, or customer behavior analytics (internship/project for early-career).
• Strong proficiency in SQL and relational databases.
• Advanced Excel and PowerPoint skills.
• Experience with A/B Testing Tools – Adobe Target preferred.
• Experience with Adobe Analytics and/or Customer Journey Analytics.
• Experience with Python or R a plus.
• Experience in retail or CPG industry a plus.
• Experience with data visualization tools (Tableau or PowerBI) a plus.
• Excellent interpersonal, verbal, and written communication skills.

Responsibilities

• Analyze A/B and multivariate Personalization experiments using Adobe Target, ensuring statistical validity and clear business interpretation, with recommendations on test design.
• Partner with Marketing Personalization & Digital teams to uncover insights and test opportunities along customer journeys.
• Collaborate with Data Science teams to explore advanced analytics models for reaching personalized audiences.
• Analyze customer journeys in Adobe Journey Optimizer and Adobe Customer Journey Analytics to measure incremental performance.
• Query and manipulate large-scale datasets using SQL & Python in Google Cloud Platform.
• Develop automated dashboards and reporting solutions in PowerBI and Customer Journey Analytics for self-service monitoring.
• Transform business needs into observations using appropriate analytic techniques.
• Present results to teams with action-oriented language.
• Improve analysis workflows and documentation.
• Collaborate with Ulta Beauty partners to achieve business goals via data insights.

Skills

Experimentation

Digital analytics

Customer behavior

SQL

Excel

PowerPoint

Adobe Target

Adobe Analytics

Python/R

Tableau/PowerBI

Communication

Analytical thinking

Organization

Education

BA/BS in Business Analytics/Math/CS/Statistics/Data Science

Master’s preferred

Tools

Adobe Target

Adobe Analytics

PowerBI

Tableau

Google Cloud Platform

Job description

Ulta Beauty seeks a Senior Analyst, Strategic Analytics to measure and optimize personalization across digital and marketing channels. You will design experiments, quantify incremental impact, and translate datasets into actionable insights that guide strategy.

Collaborate with Marketing, Product, Digital, and Data Science teams to uncover opportunities and present results to drive decision-making in a hybrid work environment.