Growth-Focused Director, Personalization & Loyalty

Ulta Beauty, Inc.; Bolingbrook (IL); On-site; USD 143,000 - 185,000; Full time

Job summary

Ulta Beauty, Inc. in Bolingbrook, IL seeks a Director of Personalization & Loyalty Products to define and advance the product strategy across Personalization and Loyalty, partnering with Marketing, Data & Analytics and AI teams to enable guest growth across channels.

The role leads multiple product teams, owns the loyalty ecosystem, and drives experimentation and measurement to optimize guest acquisition, activation, engagement and lifetime value.

Qualifications

• 10+ years of digital technology, product management, customer growth, loyalty, personalization, marketing technology or related experience, including significant product leadership responsibility.
• Demonstrated experience developing and executing product visions, strategies and multi-year roadmaps that deliver measurable customer growth and business outcomes.
• Experience translating Marketing and customer growth strategies into technology capabilities, products and scalable platforms.
• Experience evaluating technology solutions and vendors against business use cases, technical requirements, scalability, strategic fit and total cost of ownership.
• Ability to think strategically while maintaining sufficient technical and operational depth to guide product teams from strategy through execution.
• Exceptional verbal and written communication skills, including the ability to simplify complex concepts, influence senior leaders and align organizations around strategic decisions.
• Strong leadership skills with demonstrated ability to lead through influence and drive organizational change.
• Proven ability to hire, coach, mentor and develop high-performing product teams.

Responsibilities

• Own and articulate the product vision, strategy and multi-year roadmap for Customer Growth capabilities across Personalization and Loyalty.
• Partner closely with Marketing and Loyalty leadership to translate customer growth strategies across acquisition, activation, engagement, retention, frequency and lifetime value into product capabilities, experiences and roadmaps.
• Lead the evolution of Ulta Beauty's loyalty product ecosystem, including capabilities supporting member acquisition and enrollment, profiles, earn and burn, rewards, tiers, benefits, offers, promotions, challenges and other mechanisms that deepen guest engagement and loyalty.
• Define and advance the product strategy for personalization, including guest profiles and audiences, decisioning, recommendations, next-best actions, personalized offers and experiences, journey orchestration, experimentation and measurement.
• Connect Loyalty and Personalization capabilities to enable increasingly individualized customer experiences based on guest identity, preferences, behaviors, loyalty relationships, engagement and predicted needs.
• Establish clear objectives, key results (OKRs) and product success metrics tied to customer and business growth outcomes, including acquisition, loyalty enrollment, activation, engagement, retention, purchase frequency, incremental revenue, member value, customer lifetime value and personalization effectiveness.
• Develop capabilities that enable test-and-learn growth strategies, including audience testing, offer optimization, personalization, experimentation, A/B testing and measurement of incremental impact.
• Partner closely with Data & Analytics and Enterprise AI teams to advance customer intelligence, propensity models, predictive insights, recommendation capabilities, next-best-action decisioning and measurement.
• Collaborate with senior leaders to establish a shared vision for how Customer Growth, Loyalty, Personalization, Marketing Technology, Data and AI work together to create differentiated guest experiences and measurable enterprise growth.

Skills

Strategic thinking

Leadership

Communication

Product management

Education

Bachelor's degree in Computer Science, Engineering, Business, Marketing or related field

Job description

Ulta Beauty, Inc. in Bolingbrook, IL seeks a Director of Personalization & Loyalty Products to define and advance the product strategy across Personalization and Loyalty, partnering with Marketing, Data & Analytics and AI teams to enable guest growth across channels.

The role leads multiple product teams, owns the loyalty ecosystem, and drives experimentation and measurement to optimize guest acquisition, activation, engagement and lifetime value.