Personalization Intern — Hybrid Marketing & Data Insights

Wayne State University; Bolingbrook (IL); Hybrid; USD 22,000 - 30,000; Part time

Job summary

Ulta Beauty is offering a 2027 internship designed to develop future talent through a structured 10-week program across Corporate, Field, and Distribution Center tracks. You will gain hands-on experience in Ulta Beauty’s operations and work on meaningful projects while learning about personalization and customer journeys.

As an intern, you will collaborate with cross-functional teams, contribute to journey maps and performance metrics, and present capstone outcomes to leadership.

Qualifications

• Pursuing a bachelor's or master's in Marketing, Business, Analytics, Data Science, Digital Marketing, or related field.
• Strong analytical and problem-solving abilities.
• Excellent written and verbal communication.
• Interest in personalization, customer experience, CRM, marketing analytics.

Responsibilities

• Support development and documentation of customer journeys across key stages of the customer lifecycle.
• Partner with cross-functional teams to translate insights into journey maps and personalization opportunities.
• Maintain a centralized repository of personalization use cases, results, and learnings.
• Capture and organize journey performance metrics, testing results, and optimization recommendations.
• Connect customer data with content metadata to inform personalization capabilities and taxonomy development.
• Contribute to measurement of personalization initiatives focusing on engagement, retention, and value.
• Conduct competitive research related to personalization, customer experience, loyalty, AI, and marketing tech.
• Assist with reporting, documentation, and presentation of findings for decision-making.

Skills

Analytical thinking

Problem-solving

Attention to detail

Communication skills

Collaboration across teams

Curiosity

Education

Bachelor's or Master's in Marketing/Business/Analytics/Data Science

Tools

Microsoft Excel

PowerPoint

Word

Job description

Ulta Beauty is offering a 2027 internship designed to develop future talent through a structured 10-week program across Corporate, Field, and Distribution Center tracks. You will gain hands-on experience in Ulta Beauty’s operations and work on meaningful projects while learning about personalization and customer journeys.

As an intern, you will collaborate with cross-functional teams, contribute to journey maps and performance metrics, and present capstone outcomes to leadership.