Head of Performance Marketing – PPC & SEO (Remote)

Blacksmith Agency LLC; New York (NY); Remote; USD 180,000 - 280,000; Full time

Job summary

Blacksmith Agency seeks a VP of Performance Marketing to lead the PPC and SEO function. You will own channel strategy, quality standards, and client results, while the specialists execute campaigns.

This is a management seat with accountability for department delivery and growth. You will be the client-facing owner on underperforming accounts, oversee audits and reporting, and drive the hiring plan for the department.

Qualifications

• 7+ years across paid media and SEO with ownership of channel strategy.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads to distinguish quality work.
• Proven track record turning around at least one account with measurable impact.
• Comfortable as client-facing owner when performance is at risk.
• Agency experience managing multiple accounts simultaneously.

Responsibilities

• Own channel strategy across PPC and SEO, including budget allocation as accounts scale.
• Set quality standards for audits, reporting, and delivery; hold specialists to it.
• Drive client results and ensure reporting accuracy and attribution integrity.
• Lead escalation on underperforming accounts and direct corrective actions.
• Shape hiring plans for the department and participate in first-round interviews.

Skills

Leadership experience

Paid media

SEO

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Agency experience

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Job description

Blacksmith Agency seeks a VP of Performance Marketing to lead the PPC and SEO function. You will own channel strategy, quality standards, and client results, while the specialists execute campaigns.

This is a management seat with accountability for department delivery and growth. You will be the client-facing owner on underperforming accounts, oversee audits and reporting, and drive the hiring plan for the department.