Head of Performance Marketing - PPC & SEO (Remote)

Blacksmith Agency LLC; Florida; Remote; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO function. You will oversee the PPC strategist and the SEO strategist, owning channel strategy, quality standards, and client-facing accountability.

This is a management role, not a senior IC position, with the strategists handling execution while you drive department performance and client outcomes. You will own hiring plans for the department, participate in key client calls, and guide budget decisions as

Qualifications

• 7+ years across paid media and SEO.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• Experience leading a team of strategists and owning client reviews.

Responsibilities

• Own PPC and SEO strategy and outcomes.
• Set quality bar and audit standards for the team.
• Ensure client results and honest reporting.
• Lead escalation when accounts are at risk and communicate with clients.
• Define channel strategy and budget allocation as accounts scale.
• Communicate deliverables credibly to sales leads.
• Plan hiring for the department and conduct first-round interviews.

Skills

PPC

SEO

Team management

Client facing

Agency experience

GA4

Google Ads

Meta Ads

Microsoft Ads

Tools

Google Ads

GA4

Search Console

Meta

Microsoft Ads

Job description

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO function. You will oversee the PPC strategist and the SEO strategist, owning channel strategy, quality standards, and client-facing accountability.

This is a management role, not a senior IC position, with the strategists handling execution while you drive department performance and client outcomes. You will own hiring plans for the department, participate in key client calls, and guide budget decisions as