Head of Performance Marketing & Growth

Relay; New York (NY); On-site; USD 243,000 - 297,000; Full time

Job summary

Relay is seeking a senior leader to own our paid media portfolio and build a world-class measurement framework. You will manage a growing team of performance marketers across paid search, paid social, affiliate, CTV, and direct mail while driving experimentation and channel optimization.

Collaboration with Brand, Creative, and Finance will shape budgets and strategy. You will set attribution standards, lead TV/CTV initiatives, and steward a data-driven approach to growth that works for both PLG

Qualifications

• 8+ years in performance marketing with 2+ years leading a team.
• Owned multi-million dollar monthly paid media budgets.
• Expert in attribution and advanced measurement approaches.
• Hands-on fluency in two or more channels: search, social, CTV, affiliate.
• Experience driving acquisition for PLG and sales-assisted funnels.

Responsibilities

• Own Relay's full paid media portfolio across search, social, affiliate, CTV, TV, and direct mail.
• Directly manage and develop a team of performance marketers.
• Lead TV/CTV strategy and build measurement infrastructure.
• Drive experiments in bidding, audience testing, and landing pages.
• Own affiliate program end-to-end and partner recruitment.
• Collaborate with data to model media mix and attribution.

Skills

Performance marketing

Team management

Attribution

SQL

AI fluency

Job description

Relay is seeking a senior leader to own our paid media portfolio and build a world-class measurement framework. You will manage a growing team of performance marketers across paid search, paid social, affiliate, CTV, and direct mail while driving experimentation and channel optimization.

Collaboration with Brand, Creative, and Finance will shape budgets and strategy. You will set attribution standards, lead TV/CTV initiatives, and steward a data-driven approach to growth that works for both PLG