Head of Media Strategy & Demand Growth

ADT; Irving (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

ADT is seeking a visionary Head of Media Strategy to lead demand planning, leverage 1st-party data, and align media narrative with market needs. You will forecast demand for our protection solutions and ensure every message and channel reinforces the Every Second Counts brand platform.

You will shape omni-channel campaigns, manage agency partners, and drive messaging that resonates with customers while advancing AI-enabled workflows and innovative media optimization over the next 24 months and

Qualifications

• 10+ years in digital media and related leadership roles.
• Innovation: leveraging new media channels and technologies.
• Experience in lower funnel media optimization.
• Proven experience in demand generation via media messages/placements.
• Strong analytical skills.

Responsibilities

• Strategic Demand Shaping: integrate media with demand planning to forecast and stimulate interest.
• Agency Management: own agency partner relationships and drive outcomes.
• Messaging Alignment: ensure campaigns reflect the Every Second Counts value.
• Demand-Driven Campaigns: design and execute omni-channel media strategies.
• Predictive and Adaptive Planning: use analytics to guide media decisions.
• Consumer Confidence Analytics: measure impact on trust and demand.
• AI innovation: lead adoption of AI across teams.

Skills

Strategic Thinking

Analytical Proficiency

Communication

Project Management

Creative Problem-Solving

Technical Knowledge

Emotional Intelligence

Tools

Media planning software

CRM systems

Data visualization tools

Job description

ADT is seeking a visionary Head of Media Strategy to lead demand planning, leverage 1st-party data, and align media narrative with market needs. You will forecast demand for our protection solutions and ensure every message and channel reinforces the Every Second Counts brand platform.

You will shape omni-channel campaigns, manage agency partners, and drive messaging that resonates with customers while advancing AI-enabled workflows and innovative media optimization over the next 24 months and