Head of Media Strategy & Performance

ADT; Boca Raton (FL); On-site; USD 180,000 - 260,000; Full time

Job summary

ADT is seeking a Head of Media Strategy to lead media investment, align spend with audience strategy, and forecast demand for our security solutions. You will drive omni‑channel campaigns, oversee agency partners, and ensure messaging resonates with the Every Second Counts brand proposition.

You will collaborate with analytics teams to use predictive insights, adapt to changing consumer behaviours, and advocate for AI-driven improvements across the organization.

Qualifications

• 10 to 15 years' experience in digital media.
• Experience in lower funnel media optimization.
• Proven experience in demand generation via media messages/placements.
• Strong analytical skills.
• Innovation: leveraging new media channels and technologies.

Responsibilities

• Strategic Demand Shaping: forecast and stimulate interest in security solutions through omni-channel campaigns.
• Agency Management: oversee agency partners with guidance and accountability.
• Messaging Alignment: ensure campaigns reflect the Every Second Counts brand promise.
• Demand-Driven Campaigns: develop strategies informed by demand signals and market analysis.
• Predictive Planning: use analytics to guide media planning and adapt to market conditions.
• Consumer Confidence Analytics: measure impact on consumer trust and demand.
• AI innovation: lead adoption of AI to reimage workflows.

Skills

Strategic Thinking

Analytical Proficiency

Communication

Project Management

Creative Problem-Solving

Technical Knowledge

Emotional Intelligence

Tools

CRM/CDP systems

Data visualization tools

Media planning software

Job description

ADT is seeking a Head of Media Strategy to lead media investment, align spend with audience strategy, and forecast demand for our security solutions. You will drive omni‑channel campaigns, oversee agency partners, and ensure messaging resonates with the Every Second Counts brand proposition.

You will collaborate with analytics teams to use predictive insights, adapt to changing consumer behaviours, and advocate for AI-driven improvements across the organization.