Senior Director, Marketing Media Strategy & Performance

ADT; Irving (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

ADT is seeking a visionary Head of Media Strategy to lead demand planning, leverage 1st-party data, and align media narrative with market needs. You will forecast demand for our protection solutions and ensure every message and channel reinforces the Every Second Counts brand platform.

You will shape omni-channel campaigns, manage agency partners, and drive messaging that resonates with customers while advancing AI-enabled workflows and innovative media optimization over the next 24 months and

Qualifications

• 10+ years in digital media and related leadership roles.
• Innovation: leveraging new media channels and technologies.
• Experience in lower funnel media optimization.
• Proven experience in demand generation via media messages/placements.
• Strong analytical skills.

Responsibilities

• Strategic Demand Shaping: integrate media with demand planning to forecast and stimulate interest.
• Agency Management: own agency partner relationships and drive outcomes.
• Messaging Alignment: ensure campaigns reflect the Every Second Counts value.
• Demand-Driven Campaigns: design and execute omni-channel media strategies.
• Predictive and Adaptive Planning: use analytics to guide media decisions.
• Consumer Confidence Analytics: measure impact on trust and demand.
• AI innovation: lead adoption of AI across teams.

Skills

Strategic Thinking

Analytical Proficiency

Communication

Project Management

Creative Problem-Solving

Technical Knowledge

Emotional Intelligence

Tools

Media planning software

CRM systems

Data visualization tools

Job description

Summary

ADT is synonymous with peace of mind, a sanctuary in a fast-paced world. As category leaders we continue to deliver innovative new product and marketing and comms strategies. In taking on the role of Head of Media Strategy, you will play an integral role in demand planning, the use of 1st party data in media optimization, aligning our media narrative with market needs and consumer expectations. Your expertise will be pivotal in forecasting and shaping the demand for our innovative protection solutions, ensuring that every message and medium works together to reinforce the value proposition of our new brand platform of Every Second Counts.

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ADT is synonymous with peace of mind, a sanctuary in a fast-paced world. As category leaders we continue to deliver innovative new product and marketing and comms strategies. In taking on the role of Head of Media Strategy, you will play an integral role in demand planning, the use of 1st party data in media optimization, aligning our media narrative with market needs and consumer expectations. Your expertise will be pivotal in forecasting and shaping the demand for our innovative protection solutions, ensuring that every message and medium works together to reinforce the value proposition of our new brand platform of Every Second Counts.

Duties and Responsibilities

Embark on a transformative leadership journey as our Head of Media Strategy, where you will be the vanguard of our media investment, aligning spend with audience strategy and growth and ensuring consistent communication of performance and optimization of the content and channels. We're searching for a forward-thinker who can not only navigate today's media landscape but also anticipate and adapt to its evolution over the next 24 months and beyond. You will be pivotal in future-proofing our brand, ensuring our media approach is both resilient and agile in the face of changing consumer behaviors and market dynamics.

• Strategic Demand Shaping: Integrate media strategy with demand planning to accurately forecast and stimulate interest in our security solutions, working intra-functionally to design cohesive, omni-channel media campaigns that achieve desired outcomes.
• Agency Management: Ownership of agency partner management, delivering guidance and accountability to drive desired outcomes.
• Messaging Alignment: Ensure media campaigns resonate with the promise of Every Second Counts, driving demand and reinforcing the value of our brand.
• Demand-Driven Campaigns: Develop and execute media strategies informed by demand signals and market analysis, ensuring our message aligns with consumer needs and business goals.
• Predictive and Adaptive Planning:
• In collaboration with performance analytics partners, utilize predictive analytics to guide media planning, understanding when and where our messages will have the most impact on key business metrics such as increasing familiarity and demand
• Continually refine our media approach to adapt to changing market conditions and business needs.
• Consumer Confidence Analytics: Measure and interpret how media strategies bolster consumer confidence, trust, and demand for our security solutions. This includes lead generation as well as brand preference metrics.
• AI innovation: Lead the adoption of AI across teams, reimaging workflows leveraging cutting edge tools and platforms.

Skills and Competencies

• Strategic Thinking: The ability to develop long-term strategies that anticipate future market trends and consumer behaviors.
• Analytical Proficiency: Strong quantitative skills to analyze data, interpret metrics, and derive actionable insights for media optimization.
• Communication: Exceptional verbal and written communication skills, with the ability to articulate complex performance data and media strategies to a variety of stakeholders.
• Project Management: Strong organizational and project management skills, with the capacity to manage multiple campaigns, testing programs and media initiatives simultaneously.
• Creative Problem-Solving: The creativity to solve challenging problems and the agility to adapt to new information or changing market conditions.
• Technical Knowledge: Familiarity with media planning software, ideally experience with customer relationship management (CDP) systems, and data visualization tools.
• Emotional Intelligence: The sensitivity to craft and place messages that resonate emotionally and provide reassurance to customers, thereby building trust and loyalty.

Minimum Qualifications

• 10 to 15 years' experience in digital media
• Innovation: A history of leveraging new media channels and technologies to stay ahead of the curve in a fast-evolving industry.
• Experience in lower funnel media optimization.
• Proven experience in demand generation via media messages / placements.
• Strong analytical skills.

In the event a position is commission-based, compensation is solely based on the individual’s sales volume. This applies only to commission roles.

Los Angeles Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Philadelphia Applicants: Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.

ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.