Head of Media Strategy & Demand Analytics

ADT; Boca Raton (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

ADT is seeking a Head of Media Strategy to lead the media investment, align spend with audience strategy, and forecast demand for our security solutions. You will shape messaging and optimize omnichannel campaigns, coordinating with analytics and performance teams to stay ahead of market trends.

You will drive predictive planning, measure consumer confidence impacts, and advance AI-enabled workflows across the organization, ensuring a resilient and agile media approach over the next 24 months

Qualifications

• 10 to 15 years' experience in digital media.
• Innovation: harnessing new media channels and technologies to stay ahead in a fast-evolving industry.
• Experience in lower funnel media optimization.
• Proven experience in demand generation via media messages/placements.
• Strong analytical skills.

Responsibilities

• Strategic Demand Shaping: integrate media strategy with demand planning to forecast and stimulate interest in our solutions.
• Agency Management: own relationships with partner agencies to drive outcomes.
• Messaging Alignment: ensure campaigns reflect the brand promise, driving demand.
• Demand-Driven Campaigns: develop omni-channel media strategies aligned with market needs.
• Predictive and Adaptive Planning: use analytics to guide media planning and adapt to conditions.
• Consumer Confidence Analytics: measure how media builds confidence and demand.
• AI innovation: lead adoption of AI to reimage workflows across teams.

Skills

Strategic Thinking

Analytical Proficiency

Communication

Project Management

Creative Problem-Solving

Technical Knowledge

Emotional Intelligence

Tools

CDP systems

Data visualization tools

CRM software

Job description

ADT is seeking a Head of Media Strategy to lead the media investment, align spend with audience strategy, and forecast demand for our security solutions. You will shape messaging and optimize omnichannel campaigns, coordinating with analytics and performance teams to stay ahead of market trends.

You will drive predictive planning, measure consumer confidence impacts, and advance AI-enabled workflows across the organization, ensuring a resilient and agile media approach over the next 24 months