Director, Integrated Media — Growth & Attribution Leader

Plymouth Rock Assurance; Port Reading (NJ); On-site; USD 175,000 - 230,000; Full time

Benefits offered by this job

Paid time off

Holidays

401(k) contribution

Onsite gym

Professional development

Wellness program

Family leave

Tuition reimbursement

Job summary

Plymouth Rock Assurance seeks a Director, Integrated Media to lead planning, buying, and optimization of paid media across search, AI ads, direct mail, email, programmatic, paid social, and traditional channels. This leader drives a single integrated plan for profitable customer acquisition and in-house media operations.

Reporting to the Managing Director, Direct Marketing, the role partners with Brand Strategy and Data & Analytics to ensure upper-funnel awareness and lower-funnel acquisition

Qualifications

• Bachelor’s degree or higher in a relevant field; MBA preferred.
• Strong leadership and collaboration across teams.
• Proven ability to manage complex media plans and budgets.

Responsibilities

• Develop and execute an integrated, multi-channel media strategy and annual plan.
• Collaborate with Brand Strategy to align media with brand positioning and messaging.
• Partner with Data & Analytics to set KPIs and review results regularly.
• Balance upper-funnel awareness with lower-funnel acquisition investments.
• Lead traditional media strategy, planning, and negotiations with partners.
• Own the media budget and optimize spend across channels.
• Establish attribution, testing, and reporting frameworks with analytics teams.
• Lead, coach, and develop the Media Team and succession plans.
• Manage relationships with publishers, vendors, and platforms.
• Oversee marketing operations and trafficking for scalable campaigns.
• Pilot new channels and tools to stay ahead of industry changes.
• Report performance and forecasts to senior leadership.

Skills

Strategy & planning

Leadership

Analytics

Communication

Cross-functional

Insurance domain

Education

Bachelor's degree in Marketing, Business, Communications, or related field

MBA or advanced degree preferred

Job description

Plymouth Rock Assurance seeks a Director, Integrated Media to lead planning, buying, and optimization of paid media across search, AI ads, direct mail, email, programmatic, paid social, and traditional channels. This leader drives a single integrated plan for profitable customer acquisition and in-house media operations.

Reporting to the Managing Director, Direct Marketing, the role partners with Brand Strategy and Data & Analytics to ensure upper-funnel awareness and lower-funnel acquisition