Director of Performance Media & Acquisition Growth

Simplisafe; Boston (MA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Free SimpliSafe system

Professional monitoring

Job summary

SimpliSafe, a high-tech home security pioneer, is looking for a hands-on digital performance marketing leader to own the full paid media portfolio and drive scalable growth across search, social, display, video, affiliate, and emerging channels.

You will manage a substantial media budget, lead in-house and agency partners, develop a test-and-learn roadmap with cross-functional teams, and translate data into clear recommendations for executive leaders.

Qualifications

• 8+ years in multi-channel digital performance marketing.
• 5+ years leading performance channel specialists.
• Fluency with Search, Social, Affiliate, Video and Display.
• Experience with D2C subscription, e-commerce or comparable.
• Strong KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn).
• Analytical mindset and ability to tell the performance story.
• Experience with attribution modelling and web analytics.
• Comfort partnering with internal teams and external agencies.

Responsibilities

• Own growth strategy and channel execution across paid search, social, display, video, affiliate.
• Lead in-house and agency teams; mentor and develop talent.
• Collaborate with Brand, Creative, Ecom, and Product to drive testing roadmap.
• Establish a test-and-learn program across creatives, landing pages, audiences.
• Maintain visibility into channel performance and deliver executive readouts.
• Manage a significant media budget to grow our customer base.

Skills

Multi-channel marketing

Team leadership

Channel optimization

Data-driven decision making

Budget management

Agency collaboration

Tools

MS Office/Google Workspace

Slack

Tableau

Invoca

Innovid

Job description

SimpliSafe, a high-tech home security pioneer, is looking for a hands-on digital performance marketing leader to own the full paid media portfolio and drive scalable growth across search, social, display, video, affiliate, and emerging channels.

You will manage a substantial media budget, lead in-house and agency partners, develop a test-and-learn roadmap with cross-functional teams, and translate data into clear recommendations for executive leaders.