Head of Media Analytics & Insights

Publicis Groupe

New York (NY)

Hybrid

USD 112,000 - 180,000

Full time

4 days ago

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Benefits offered by this job

Medical coverage

Dental

Vision

401K

Parental leave

Tuition reimbursement

Paid time off

Job summary

Publicis Groupe ANZ's Spark Foundry in New York is seeking an Associate Director, Media Analytics and Insights to apply data-driven insights into planning, investment and measurement. You will design modern measurement plans and lead cross-functional teams, translating analytics into strategic guidance for clients.

You will partner with Analytics leads, manage complex data projects, and drive 'always-on' data-driven decision making across paid, owned, and earned media.

Qualifications

Minimum 5 years of analytics in marketing sciences at an agency, research firm, or brand.
Strong understanding of advertising technology, analytics techniques, and evolving media landscape.
Cross-functional team experience and client management/consulting skills.

Responsibilities

Build relationships between planning and activation to drive day-to-day client business.
Lead in-campaign learning agendas and test design with media partners and clients.
Define and answer key business questions with senior client stakeholders.
Develop data-driven measurement frameworks and KPIs across paid, owned, and earned media.

Skills

Marketing analytics

SQL

Tableau

PowerBI

Datorama

DV360

Statistics

Cross-functional teamwork

Education

Quantitative background

Tools

SQL

Tableau

PowerBI

Datorama

DV360

Job description

You will partner with Analytics leads, manage complex data projects, and drive 'always-on' data-driven decision making across paid, owned, and earned media.

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