Associate Director, Data-Driven Media Analytics

Publicis Groupe; New York (NY); Hybrid; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Spark Foundry, part of Publicis Groupe, seeks an Associate Director of Media Analytics and Insights in New York. This role applies data-driven insights to planning, investment, and measurement, and designs modern measurement plans for clients. You will lead technical projects, mentor teams, and drive analytics across paid/owned/earned media.

Provide strategic direction on technology and processes, and communicate insights to clients and internal teams to optimize campaigns and business outcomes.

Qualifications

• Minimum 5 years of analytics experience in marketing sciences at an agency, market research, consulting, or in-house at a brand.
• Strong understanding of ad serving platforms and cross-channel studies (DV360 BLS, OOH, 3P cross-channel).
• Working knowledge of databases and SQL is preferred.
• Data visualization skills with tools such as Tableau, PowerBI, Datorama.
• Experience in a cross-functional team environment; agency experience is a plus.
• Quantitative education or experience in statistics, economics, or marketing.

Responsibilities

• Build and maintain data-driven measurement plans and roadmaps for clients.
• Lead in-campaign learning and test design with partners and clients.
• Provide strategic direction on technology, processes, and marketing reporting.
• Translate analytics into actionable insights for client teams and executives.
• Create clear analytics stories and present findings to stakeholders.
• Guide planning teams to deliver data-driven marketing investment decisions.

Job description

Spark Foundry, part of Publicis Groupe, seeks an Associate Director of Media Analytics and Insights in New York. This role applies data-driven insights to planning, investment, and measurement, and designs modern measurement plans for clients. You will lead technical projects, mentor teams, and drive analytics across paid/owned/earned media.

Provide strategic direction on technology and processes, and communicate insights to clients and internal teams to optimize campaigns and business outcomes.