Strategic Media Analytics Leader

Publicis Groupe; Chicago (IL); Hybrid; USD 168,000 - 242,000; Full time

Job summary

Publicis Groupe’s Spark Foundry in Chicago seeks a Vice President, Media Analytics and Insights to drive data-driven decision making across planning, investment and measurement for Publicis Media clients.

You will design modern measurement roadmaps, lead advanced analytics projects, and build strong relationships with internal teams and clients to translate complex data into actionable strategy.

Qualifications

• 10+ years’ experience in media analytics, at an agency, on client side, or some combination of the two.
• Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution.
• Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics, etc.
• Strong client management/consultative experience both presenting and resolving issues.
• Extensive experience leading and managing marketing technology projects from ideation through installation.
• Strong math and analytical skills.
• Advanced MS Office skills (MS Word, Excel, PowerPoint).
• Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama
• Very good understanding of traditional and digital media data.
• Excellent project management skills.
• Excellent organizational skills and attention to detail a must.
• Excellent presentation and communication skills.

Responsibilities

• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
• Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
• Manage client data ingestion for advanced attribution and modeling
• Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
• Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Skills

Client management

Strategic communication

Project leadership

Advanced analytics

Tools

MATLAB

R

SAS

SPSS

Python

SQL

Job description

Publicis Groupe’s Spark Foundry in Chicago seeks a Vice President, Media Analytics and Insights to drive data-driven decision making across planning, investment and measurement for Publicis Media clients.

You will design modern measurement roadmaps, lead advanced analytics projects, and build strong relationships with internal teams and clients to translate complex data into actionable strategy.