Head of Marketing Insights & Growth Analytics

Fivetran, Inc.

Oakland (CA)

In loco

USD 180.000 - 225.000

Tempo pieno

14 giorni+

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Vantaggi offerti da questo lavoro

100% employer-paid medical insurance
Generous paid time away
RSU stock grants
Professional development and training
Company virtual happy hours
Monthly cell phone stipend
Mental health support platform access

Descrizione del lavoro

Fivetran is seeking a Principal of Marketing Insights to lead growth strategy, investment planning, and performance analytics. You will partner with the CMO and marketing leadership to set priorities, model investments, and drive actions across regions and channels.

This is a high-visibility role shaping pipeline, conversion, and efficiency through data-driven decisions. You will work with Finance, GTM Operations, and Analytics to connect strategy to execution, translating business goals into

Competenze

  • 8+ years experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with director-level scope.
  • Record of influencing investment decisions and improving pipeline, conversion or efficiency.
  • Experience building growth plans, pipeline models, investment scenarios, and performance assumptions.
  • Strong business judgement and the ability to challenge senior stakeholders.
  • Proven ability to lead cross-functional initiatives and drive execution.
  • Ability to structure ambiguous problems and balance speed with rigor.
  • Deep understanding of B2B SaaS metrics: pipeline, ARR, conversion, velocity, CAC, attribution.
  • Fluency with SQL and BI tools (Looker) for independent investigation.
  • Working knowledge of Salesforce and Marketo.
  • Clear executive communication linking analysis to decisions.

Mansioni

  • Grow strategy & planning: translate targets into marketing plans with clear priorities.
  • Lead annual and quarterly planning with scenarios evaluating growth opportunities.
  • Own pipeline planning models and inputs across regions, segments, channels, motions.
  • Identify high-impact opportunities to improve pipeline, conversion, velocity and efficiency.
  • Shape investment recommendations across programs, channels, regions, and segments.
  • Develop models linking marketing investment to pipeline and revenue outcomes.
  • Lead weekly and monthly performance reviews and drive accountable actions.
  • Collaborate with Finance, GTM Ops, Analytics to ensure reliable tracking and definitions.

Conoscenze

Growth strategy
GTM analytics
Performance analytics
Executive communication
Cross-functional leadership
SQL
Looker
Salesforce
Marketo
dbt
Snowflake

Strumenti

Looker
SQL
Salesforce
Marketo
dbt
Snowflake

Descrizione del lavoro

Fivetran is seeking a Principal of Marketing Insights to lead growth strategy, investment planning, and performance analytics. You will partner with the CMO and marketing leadership to set priorities, model investments, and drive actions across regions and channels.

This is a high-visibility role shaping pipeline, conversion, and efficiency through data-driven decisions. You will work with Finance, GTM Operations, and Analytics to connect strategy to execution, translating business goals into

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