Head of Marketing — GTM & ABM Architect (EdTech)

Newsletter Jobs; Miami (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

itopia is seeking a hands-on marketing leader to build and scale a GTM engine from the ground up. You will craft ABM playbooks, automate processes, and drive multi-channel campaigns across email, LinkedIn, direct mail, and video.

You will own community-building for K-12 IT directors, launch a webinar program, and establish a predictable content cadence with measurable impact on pipeline. This is a rare chance to shape a nascent marketing function.

Qualifications

• First or only marketing hire — built a function from scratch.
• Proven GTM systems builder — data in, automation in the middle, pipeline out.
• Power user of Clay, Zapier, n8n, or Make.
• Daily AI practitioner — Claude, ChatGPT, custom agents, AI inside HubSpot.
• Hands-on with HubSpot and integrating it with other tools.
• Experience marketing or selling SaaS to K-12, higher ed, or similar institutional buyers.
• Full-stack operator: write copy, build sequences, ship landing pages, pull reports.
• Measured on pipeline and revenue, not activity.

Responsibilities

• Build ABM engine on top of EduLead + HubSpot with enrichment, signals, and AI-personalized sequences.
• Develop multi-channel plays: email, LinkedIn, direct mail, video, paid.
• Create a community for K-12 IT directors and educators.
• Establish webinar program, newsletter, and content engine on a predictable cadence.
• Implement full attribution wiring across HubSpot, EduLead, and Gong for live revenue view.

Skills

GTM systems

HubSpot

No-code tools

AI in marketing

SaaS marketing

K-12 EdTech

Copywriting

Landing pages

Reporting & analytics

Tools

HubSpot

EduLead

Gong

Clay

Zapier

n8n

Make

Job description

itopia is seeking a hands-on marketing leader to build and scale a GTM engine from the ground up. You will craft ABM playbooks, automate processes, and drive multi-channel campaigns across email, LinkedIn, direct mail, and video.

You will own community-building for K-12 IT directors, launch a webinar program, and establish a predictable content cadence with measurable impact on pipeline. This is a rare chance to shape a nascent marketing function.