Director of Marketing

Newsletter Jobs; Miami (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

itopia is seeking a hands-on marketing leader to build and scale a GTM engine from the ground up. You will craft ABM playbooks, automate processes, and drive multi-channel campaigns across email, LinkedIn, direct mail, and video.

You will own community-building for K-12 IT directors, launch a webinar program, and establish a predictable content cadence with measurable impact on pipeline. This is a rare chance to shape a nascent marketing function.

Qualifications

• First or only marketing hire — built a function from scratch.
• Proven GTM systems builder — data in, automation in the middle, pipeline out.
• Power user of Clay, Zapier, n8n, or Make.
• Daily AI practitioner — Claude, ChatGPT, custom agents, AI inside HubSpot.
• Hands-on with HubSpot and integrating it with other tools.
• Experience marketing or selling SaaS to K-12, higher ed, or similar institutional buyers.
• Full-stack operator: write copy, build sequences, ship landing pages, pull reports.
• Measured on pipeline and revenue, not activity.

Responsibilities

• Build ABM engine on top of EduLead + HubSpot with enrichment, signals, and AI-personalized sequences.
• Develop multi-channel plays: email, LinkedIn, direct mail, video, paid.
• Create a community for K-12 IT directors and educators.
• Establish webinar program, newsletter, and content engine on a predictable cadence.
• Implement full attribution wiring across HubSpot, EduLead, and Gong for live revenue view.

Skills

GTM systems

HubSpot

No-code tools

AI in marketing

SaaS marketing

K-12 EdTech

Copywriting

Landing pages

Reporting & analytics

Tools

HubSpot

EduLead

Gong

Clay

Zapier

n8n

Make

Job description

itopia is a K-12 cloud platform giving school districts a single control layer for Windows apps, SaaS, AI tools, and browser extensions. Our buyers are IT and Curriculum directors at large districts. We're building toward becoming the platform of record for the top 100 districts nationally.

THE ROLE

We've never had a dedicated marketing leader. That's not a warning — it's the opportunity. There's no community, the newsletter is dormant, outbound is manual, and webinars don't exist. You'll have a blank canvas, real budget for tools, an existing tech stack, and a CEO who will get out of your way.

You won't manage a team on day one. You'll build the system first — using AI and no-code tools to run plays that would normally require five people — then hire into what you've proven works.

Day one, you'll have six named enterprise target accounts and a mandate to build the motion that gets us in front of every decision-maker inside them.

WHAT YOU'LL BUILD

• - ABM engine on top of EduLead + HubSpot — enrichment, signal triggers, AI-personalized sequences
• - Multi-channel plays: email, LinkedIn, direct mail, executive video, paid
• - Community for K-12 IT directors and educators — from zero to active
• - Webinar program, newsletter, and content engine on a predictable cadence
• - Full attribution wiring across HubSpot, EduLead, and Gong so the revenue view is always live

WHAT WE'RE LOOKING FOR

Must-haves:

• - First or only marketing hire experience — you've built a function from scratch before
• - Proven GTM systems builder — data in, automation in the middle, pipeline out
• - Power user of Clay, Zapier, n8n, or Make
• - Daily AI practitioner — Claude, ChatGPT, custom agents, AI inside HubSpot
• - Hands-on with HubSpot and comfortable connecting it to everything else
• - Experience marketing or selling SaaS to K-12, higher ed, or similar institutional buyers
• - Full-stack operator: write copy, build sequences, ship landing pages, pull reports
• - Measured on pipeline and revenue, not activity

Strong plus:

• - Deep EdTech background and K-12 procurement knowledge
• - EduLead or Gong experience
• - Community building from scratch
• - Ability to write code when no-code is too slow
• - Leveraging AI at scale in current role or project

WHAT SUCCESS LOOKS LIKE

ABM live on 6 named accounts within 60 days. Playbook scaled beyond that. Community launched. Webinars running. Newsletter a real channel. Marketing-influenced pipeline tracked and trusted by sales.