GTM Automation Engineer: AI-Driven Marketing Systems

Basware; Charlotte (NC); On-site; USD 110,000 - 170,000; Full time

Job summary

Basware is seeking a hands-on GTM Engineer to design and implement automations across the marketing and revenue stack, including Salesforce, HubSpot, Asana, and AI tooling. You will own technical decisions, collaborate with Marketing Operations, Growth Marketing, and IT, and drive scalable delivery for ABM and campaign orchestration.

The role demands 6–8+ years of experience, strong cross-functional collaboration, and the ability to translate business needs into practical technical delivery.

Qualifications

• 6–8+ years of experience owning complex GTM systems.

Responsibilities

• Design, build, and maintain automations across marketing and sales stack.
• Develop AI-assisted campaigns and agent workflows.
• Create ABM personalization workflows at scale.
• Enrich Asana projects and databases to reflect GTM work.
• Ensure clean data flow between systems and accurate reporting.
• Identify and mitigate design or scale risks in workflows.

Skills

GTM systems

Automation

AI workflows

MCP connectors

Salesforce

HubSpot

Asana

Clay

ABM personalization

Data governance

Tools

Salesforce

HubSpot

Asana

Clay

Claude Enterprise

Copilot Studio

Job description

Basware is seeking a hands-on GTM Engineer to design and implement automations across the marketing and revenue stack, including Salesforce, HubSpot, Asana, and AI tooling. You will own technical decisions, collaborate with Marketing Operations, Growth Marketing, and IT, and drive scalable delivery for ABM and campaign orchestration.

The role demands 6–8+ years of experience, strong cross-functional collaboration, and the ability to translate business needs into practical technical delivery.