Head of Marketing & Growth (Outbound & Pipeline)

Plotline Inc.; San Francisco (CA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Plotline Inc. is seeking a Head of Marketing to build and own our pipeline engine for the US market.

This hands-on, player-coach role requires running outbound at scale, turning it into a repeatable growth channel, and aligning with Sales to generate a qualified pipeline based on our ICP. You will set the marketing strategy, build the team, manage the budget, and report on pipeline, CAC, and ROI to leadership and the board.

Qualifications

• 8+ years in B2B SaaS marketing or growth
• 3+ years leading a marketing or demand generation function
• Experience building and running an outbound program that sourced pipeline and revenue
• Hands‑on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce)
• Has written and A/B tested outbound copy
• Has owned a pipeline or revenue target jointly with Sales
• Reports on funnel metrics, conversion rates, attribution, and forecasts
• Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board

Responsibilities

• Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
• Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
• Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
• Test segments, subject lines, offers, and channels, and document results
• Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
• Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity

Skills

Outbound marketing strategy

Pipeline generation

CRM data analysis

A/B testing copy

Budget ownership

Reporting to leadership

Collaboration with Sales

People leadership

Tools

Outreach

Salesloft

Apollo

Clay

ZoomInfo

Sales Navigator

HubSpot

Salesforce

Job description

Plotline Inc. is seeking a Head of Marketing to build and own our pipeline engine for the US market.

This hands-on, player-coach role requires running outbound at scale, turning it into a repeatable growth channel, and aligning with Sales to generate a qualified pipeline based on our ICP. You will set the marketing strategy, build the team, manage the budget, and report on pipeline, CAC, and ROI to leadership and the board.