Head of Marketing- US

Plotline; San Francisco (CA); On-site; USD 250,000 - 420,000; Full time

Job summary

Plotline, a fast-growing B2B SaaS company in San Francisco, seeks a Head of Marketing to build and own our pipeline engine. This hands-on, player-coach role leads outbound at scale, sets strategy, builds the team, and partners with Sales to generate a qualified pipeline aligned with ICP.

You will own messaging, channels, and budget, and report ROI and CAC to leadership and the board. You\'ll lead outbound and cross-channel activities, ensure measurable ROI, and collaborate with Sales to expand

Qualifications

• 8+ years in B2B SaaS marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company.
• Experience building and running an outbound program that sourced pipeline and revenue, and can share results (meetings, pipeline $, conversion rates).
• Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools).
• Has written and A/B tested outbound copy.
• Has owned a pipeline or revenue target jointly with Sales.
• Reports on funnel metrics, conversion rates, attribution, and forecasts.

Responsibilities

• Run outbound program end to end: ICP selection, list building, messaging, sequencing, and execution across channels.
• Create target account lists, hand-off criteria, and pipeline targets with Sales leadership; review conversion data weekly.
• Write and standardise positioning and outbound messaging; produce sales assets (case studies, one-pagers, landing pages).
• Test segments, subject lines, offers, and channels; document results.
• Own the marketing budget; report pipeline, CAC, and ROI to leadership monthly.
• Run channels beyond outbound (events, communities, podcasts, partnerships) and track pipeline per opportunity.

Skills

Outbound marketing

CRM tools

B2B SaaS marketing

Demand generation

Budget management

Pipeline reporting

A/B testing

Outbound copywriting

Tools

Outreach

Salesloft

Apollo

Clay

ZoomInfo

Sales Navigator

HubSpot

Salesforce

Job description

The Role

We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.

What you'll do

• Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail

• Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]

• Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement

• Test segments, subject lines, offers, and channels, and document results

• Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]

• Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity

What we're looking for

Required

• 8+ years in B2B SaaS marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company

• Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)

• Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)

• Has written and A/B tested outbound copy

• Has owned a pipeline or revenue target jointly with Sales

• Reports on funnel metrics, conversion rates, attribution, and forecasts

• Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board

Nice to have

• Paid acquisition experience (search, paid social, retargeting, ABM advertising)

• Experience running events, communities, or partnerships that sourced pipeline

• Experience launching marketing in a new market, segment, or region

• Experience with product-led or sales-assisted motions

Outcomes

By 90 days

• $1.5M in qualified pipeline

By 12 months

• $10M in qualified pipeline

• At least 2-3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline