Head of Marketing Analytics & Testing (Hybrid)

Farmers Insurance; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Bonus Opportunity

401(k)

Medical

Dental

Vision

Health Savings and Flexible Spending

Life Insurance

Paid Time Off

Paid Parental Leave

Tuition Assistance

Job summary

Farmers Insurance, located in the United States, seeks an Analytics Lead for Enterprise Marketing to guide a team of analysts and drive data-driven decisions. You will oversee marketing analytics, testing, and measurement across channels, delivering actionable insights to optimize campaigns and growth.

The role emphasizes leadership, advanced analytics, and storytelling with data. Hybrid work is offered with at least three days in office and up to two days remote for those within fifty miles of

Qualifications

• 10+ years of related experience.
• 3+ years leadership experience.
• P&C insurance experience preferred.
• Strong technical aptitude and ML knowledge.
• Proficient with Python, R, or SAS; SQL skills.
• Excellent communication and presentation skills.
• Ability to present data to senior leadership in a non-technical way.

Responsibilities

• Oversees the prioritization, design, and execution of marketing analytics and testing.
• Lead and coordinate the full funnel learning agenda in collaboration with analytics counterpart.
• Uses data and analytics to optimize campaign effectiveness and drive growth.
• Facilitate discussions with stakeholders to ensure alignment of business requirements.
• Provide analytic thought partnership and surface actionable insights for marketing activities.
• Develop the Marketing Analytics team into strategic partners.

Skills

Data analysis

Leadership

Communication

Project management

Initiative

Curiosity

Education

Bachelor's degree in related field

Tools

Python

R

SAS

SQL

Job description

Farmers Insurance, located in the United States, seeks an Analytics Lead for Enterprise Marketing to guide a team of analysts and drive data-driven decisions. You will oversee marketing analytics, testing, and measurement across channels, delivering actionable insights to optimize campaigns and growth.

The role emphasizes leadership, advanced analytics, and storytelling with data. Hybrid work is offered with at least three days in office and up to two days remote for those within fifty miles of