Hybrid Digital Analytics Lead - Drive Growth with Data

American Family Insurance; Boston (MA); Hybrid; USD 99,000 - 167,000; Full time

Job summary

American Family Insurance seeks a Digital Analytics Lead to drive data-driven decision-making across digital channels and marketing initiatives, optimizing performance and boosting customer engagement. You will report to the Senior Manager, Digital Marketing and lead analytics efforts across teams in a flex, hybrid work environment.

The role requires strong analytical skills, excellent communication, and the ability to translate data into actionable business insights.

Qualifications

• 5+ years of digital analytics experience.
• Experience in ecommerce or lead-generation.
• Expertise with Google Analytics/Adobe Analytics or data visualization tools.
• Knowledge of forecasting, statistics, data modeling, or data mining.
• Understanding insurance/finance fundamentals is a plus.
• Willingness to travel up to 10%.

Responsibilities

• Develop and implement analytics strategies to measure and optimize digital performance, focusing on AmFam.com results.
• Analyze digital data from web, media, and CRM sources to provide actionable insights.
• Collaborate with cross-functional teams to define KPIs aligned with business objectives.
• Create and maintain dashboards and reports to track marketing metrics and communicate findings.
• Ensure data accuracy and integrity in analyses and reporting.
• Identify trends and opportunities to inform performance strategies and customer engagement.
• Translate data into compelling narratives for business leaders to improve outcomes.
• Stay updated on industry trends and emerging analytics technologies.
• Provide training and support on analytics tools and methodologies.
• Maintain best practices in data collection and analysis.

Skills

Forecasting techniques

Statistical analysis

Data modeling

Data mining

Querying data

Presenting insights

Education

Bachelor's degree in marketing, Business, Analytics, or related field

Tools

Google Analytics

Adobe Analytics

Data visualization tools

Job description

American Family Insurance seeks a Digital Analytics Lead to drive data-driven decision-making across digital channels and marketing initiatives, optimizing performance and boosting customer engagement. You will report to the Senior Manager, Digital Marketing and lead analytics efforts across teams in a flex, hybrid work environment.

The role requires strong analytical skills, excellent communication, and the ability to translate data into actionable business insights.