Head of Marketing Analytics & Strategy

OMD; New York (NY); Sur place; USD 150 000 - 250 000; Plein temps

Résumé du poste

OMD is seeking an Executive Director of Business Analytics to lead a world-class analytics practice. You will set the vision and roadmap for bleeding-edge marketing sciences across a portfolio of clients, guiding data strategy and advanced analytics to unlock strategic opportunities.

You will develop client relationships through advisory expertise, while mentoring teams and shaping budgets with Planning and Investment colleagues.

Qualifications

• University degree and 13+ years in data and analytics in advertising or consulting.
• Strong expertise in audience-based marketing and data-driven advertising.
• Proven leadership with strategic advisory experience for clients.
• Experience with budget setting, measurement, and analytics tools.

Responsabilités

• Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
• Defining and executing the data strategy: uncover data needs/opportunities and develop a practical roadmap to maximize value from 1st, 2nd and 3rd party data.
• Develop relationships with clients by providing strategic advisory on how data and analytics can unlock strategic opportunities.
• Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
• Provide thought leadership around analytics, research, measurement, and ad-technology concepts/methods/tools.
• Develop best in class audience solutions, in collaboration with Planning and Investment teams.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.
• Recruit new talent.
• Lead the development of playbooks for audience and measurement activities to standardize delivery of high-quality marketing sciences services.
• Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
• Keep in front of industry trends and developments by researching, training and attending events.

Connaissances

Marketing analytics

Data strategy

Leadership

Client relationships

Communication

Data governance

Project management

Formation

University degree

Description du poste

OMD is seeking an Executive Director of Business Analytics to lead a world-class analytics practice. You will set the vision and roadmap for bleeding-edge marketing sciences across a portfolio of clients, guiding data strategy and advanced analytics to unlock strategic opportunities.

You will develop client relationships through advisory expertise, while mentoring teams and shaping budgets with Planning and Investment colleagues.