Director, Marketing Operations & Strategy

Zendesk; California (MO); Hybrid; USD 220,000 - 330,000; Full time

Job summary

Zendesk is seeking a Director of Marketing Operations to build and scale the systems, processes, and operating rhythm that enable Marketing to execute with speed, quality, and measurable impact.

You will lead funnel operations, campaign execution, journey orchestration, marketing tech, and process optimization; design the operating model and roadmap; govern the Martech stack; and partner across Marketing, Sales, Product, Finance, and regional teams to drive pipeline while applying automation and

Qualifications

• 10+ years in Marketing Operations, Marketing Technology, Revenue Operations, or related field with team leadership.
• Experience owning marketing automation and CRM ecosystems and processes connecting them to go-to-market.
• Experience leading funnel management, campaign operations, lifecycle/or journey orchestration, and cross-functional operating model improvements.
• Strong ability to manage complex multi-quarter programs, vendor relationships, prioritization, and executive communication.
• Working knowledge of Salesforce, Marketo or equivalents, analytics/BI, data enrichment, and workflow automation; experience with AI tools.

Responsibilities

• Lead and develop a high-performing Marketing Operations team across funnel operations, campaign ops, journey orchestration, and Martech.
• Own the operating model and roadmap for marketing operations with governance and continuous improvement.
• Design end-to-end funnel processes: intake, lead/account management, scoring, routing, lifecycle progression, Sales handoff, feedback loops.
• Set strategy and governance for the marketing technology ecosystem and integrations.
• Partner with Marketing, Sales/Revenue Ops, Product, Engineering, Finance, and regional teams to align priorities and SLAs.
• Use automation and AI to boost campaign velocity, efficiency, decision quality, and self-service while maintaining controls.

Skills

Operating leader

Commercial judgment

Stakeholder leadership

Systems mindset

Automation & AI

People development

Tools

Salesforce

Marketo

Analytics/BI

Data enrichment

Workflow automation

Claude

ChatGPT

Job description

Zendesk is seeking a Director of Marketing Operations to build and scale the systems, processes, and operating rhythm that enable Marketing to execute with speed, quality, and measurable impact.

You will lead funnel operations, campaign execution, journey orchestration, marketing tech, and process optimization; design the operating model and roadmap; govern the Martech stack; and partner across Marketing, Sales, Product, Finance, and regional teams to drive pipeline while applying automation and