Marketing Operations Leader: Strategy, Automation & Growth

Zendesk, Inc.

Northern (KY)

Hybrid

USD 220,000 - 330,000

Full time

14 days+

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Zendesk, Inc. is seeking a Director of Marketing Operations to build and scale systems, processes, and the operating rhythm enabling rapid, high‑quality marketing delivery across funnel operations, campaign execution, journey orchestration, and marketing technology.

You will lead a high‑performing team, own the operating model and roadmap, and partner with Marketing, Sales, Product, and Finance to align priorities, governance, and outcomes while leveraging automation and AI to boost velocity and

Qualifications

10+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or related discipline.
Proven experience owning marketing automation and CRM ecosystems and the processes that connect them to the broader go‑to‑market engine.
Experience leading funnel management, campaign operations, lifecycle/journey orchestration, and cross‑functional operating model improvements.
Demonstrated ability to manage complex, multi‑quarter programs, vendor relationships, prioritization, and executive communication.
Working knowledge of Salesforce, Marketo or equivalent marketing automation, analytics/BI, data enrichment, and workflow automation tools, plus AI tools such as Claude and ChatGPT.

Responsibilities

Lead and develop a high‑performing Marketing Operations team across funnel operations, campaign operations, journey orchestration, marketing technology, and process/workflow optimization.
Own the operating model and roadmap for marketing operations, balancing near‑term execution with scalable capabilities, governance, and continuous improvement.
Design and optimize end‑to‑end funnel processes including intake, lead/account management, scoring, routing, lifecycle progression, Sales handoff, and feedback loops.
Set strategy and governance for the marketing technology ecosystem, including marketing automation, CRM integrations, audience activation, data quality, and workflow tooling.
Partner with Marketing, Sales/Revenue Operations, Product, Engineering, Finance, and regional teams to align priorities, dependencies, service levels, and business outcomes.
Use automation and AI to improve campaign velocity, operational efficiency, decision quality, and stakeholder self‑service while maintaining controls.
Establish performance visibility for operational health, including funnel conversion, execution quality, process adoption, data integrity, and time‑to‑value.
Translate complex operational and technical topics into clear recommendations for senior leaders and secure alignment on trade‑offs and investment.