Head of Guest Services & Fan Experience

National Association for Stock Car Auto Racing (NASCAR); United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay

Wellness benefits

Growth opportunities

Job summary

NASCAR's Daytona International Speedway seeks a Director of Guest Services to shape the guest experience and lead teams across admissions, information, hospitality, and tours.

You will recruit and develop an event-based workforce, implement training and engagement programs, and collaborate with Security, Operations, and Marketing to deliver a safe, seamless fan journey at high-profile race weekends and events.

Qualifications

• Bachelor's degree in sport management, hospitality, event management, business, or related field.
• 5+ years of leadership in event operations, hospitality, sports, live entertainment, or similar guest-facing environments.
• Proven ability to lead large teams in fast-paced, high-volume settings.
• Strong people leadership, communication, and problem-solving skills.
• Experience with budgets, staffing plans, and resources.

Responsibilities

• Lead all Guest Services operations across admissions, information, campsites, hospitality areas, tours, and event-support functions.
• Recruit, develop, and lead a large event-based workforce including managers, supervisors, seasonal staff, interns, and volunteers.
• Create and deliver training, recognition, and engagement programs to promote service excellence.
• Partner with Security, Ticketing, Operations, EMS, Marketing, and other stakeholders to ensure a safe guest experience.
• Oversee staffing, scheduling, payroll, and workforce-management processes.
• Drive continuous improvement to enhance guest satisfaction and operational efficiency.
• Support budgeting, expense management, and resource planning while upholding high standards.

Skills

Leadership

Event operations

Communication

Budgeting

Staffing

Education

Bachelor's degree in related field

Tools

Microsoft Office

ABI MasterMind

Job description

NASCAR's Daytona International Speedway seeks a Director of Guest Services to shape the guest experience and lead teams across admissions, information, hospitality, and tours.

You will recruit and develop an event-based workforce, implement training and engagement programs, and collaborate with Security, Operations, and Marketing to deliver a safe, seamless fan journey at high-profile race weekends and events.