Director, Guest Services

National Association for Stock Car Auto Racing (NASCAR); United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay

Wellness benefits

Growth opportunities

Job summary

NASCAR's Daytona International Speedway seeks a Director of Guest Services to shape the guest experience and lead teams across admissions, information, hospitality, and tours.

You will recruit and develop an event-based workforce, implement training and engagement programs, and collaborate with Security, Operations, and Marketing to deliver a safe, seamless fan journey at high-profile race weekends and events.

Qualifications

• Bachelor's degree in sport management, hospitality, event management, business, or related field.
• 5+ years of leadership in event operations, hospitality, sports, live entertainment, or similar guest-facing environments.
• Proven ability to lead large teams in fast-paced, high-volume settings.
• Strong people leadership, communication, and problem-solving skills.
• Experience with budgets, staffing plans, and resources.

Responsibilities

• Lead all Guest Services operations across admissions, information, campsites, hospitality areas, tours, and event-support functions.
• Recruit, develop, and lead a large event-based workforce including managers, supervisors, seasonal staff, interns, and volunteers.
• Create and deliver training, recognition, and engagement programs to promote service excellence.
• Partner with Security, Ticketing, Operations, EMS, Marketing, and other stakeholders to ensure a safe guest experience.
• Oversee staffing, scheduling, payroll, and workforce-management processes.
• Drive continuous improvement to enhance guest satisfaction and operational efficiency.
• Support budgeting, expense management, and resource planning while upholding high standards.

Skills

Leadership

Event operations

Communication

Budgeting

Staffing

Education

Bachelor's degree in related field

Tools

Microsoft Office

ABI MasterMind

Job description

DAYTONA INTERNATIONAL SPEEDWAY Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal's prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Director, Guest Services

Daytona International Speedway is seeking an experienced Director, Guest Services to shape the guest experience at one of the most iconic venues in motorsports, lead the teams and operations that support hundreds of thousands of fans throughout the year, drive service excellence across race weekends and special events, create memorable experiences that strengthen fan loyalty, and advance NASCAR's commitment to world-class hospitality and guest engagement. Based in Daytona Beach, Florida, this role leads the strategy, leadership, and execution of guest-facing operations across Daytona International Speedway. Leading a large team of employees, event staff, and volunteers, the Director will collaborate across the organization to deliver safe, seamless, and welcoming experiences for fans while identifying new opportunities to enhance service, improve operational efficiency, and elevate the overall guest journey.

What You’ll Do

• Lead all Guest Services operations across admissions, guest information, campgrounds, infield access points, hospitality areas, tours, wardrobe, and event-support functions.
• Recruit, develop, and lead a large event-based workforce, including managers, supervisors, seasonal staff, interns, and volunteers.
• Create and deliver training, recognition, and engagement programs that promote exceptional service, workforce retention, and operational consistency.
• Partner with Security, Ticketing, Operations, EMS, Event Experience, Marketing, Communications, Concessions, and other stakeholders to ensure a safe and seamless guest experience.
• Oversee event staffing, scheduling, labor planning, payroll administration, and workforce-management processes.
• Manage the Daytona G.I.V.E.S. volunteer program, building strong community partnerships while supporting marquee event operations.
• Drive continuous improvement by identifying opportunities to enhance guest satisfaction, streamline operations, and implement industry best practices.
• Support departmental budgeting, expense management, and resource planning while maintaining high service standards and operational efficiency.
• Represent Daytona International Speedway within the local community and support NASCAR initiatives across Florida properties as needed.
• Support military initiatives by flying commemorative United States flags on DIS property and returning each flag to its sender with a certificate of authenticity and photographs.

What You’ll Bring

• Bachelor's degree in sport management, hospitality, event management, business, or a related field.
• 5+ years of leadership experience in event operations, hospitality, sports, live entertainment, or a similar guest-facing environment.
• Proven success leading large teams in fast-paced, high-volume event settings.
• Strong people leadership skills with experience coaching, developing, and motivating employees and volunteers.
• Excellent communication, organizational, and problem-solving abilities.
• Experience managing budgets, staffing plans, and operational resources.
• Proficiency with Microsoft Office and workforce management systems; ABI MasterMind experience is preferred.
• Ability to work flexible hours, including evenings, weekends, holidays, and major event days.
• Ability to travel as business needs require, including support of NASCAR properties throughout Florida.

Why This Role?

This is an opportunity to lead the people and operations behind some of motorsports' most memorable fan experiences. As Director of Guest Services, you'll influence how hundreds of thousands of guests experience Daytona International Speedway each year, while developing high-performing teams and helping shape service standards across NASCAR's premier events. Your leadership will directly impact fan satisfaction, operational excellence, and the future of the guest experience at one of the most recognized venues in sports and entertainment. Behind every race weekend are talented people helping shape the future of sports and entertainment.

Benefits

We are looking for your voice, your ideas, and your perspective. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

Equal Opportunity Employment

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

About NASCAR

Follow us on LinkedIn and X for future opportunities and company news. The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series powered by O'Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.