Head of Growth, DTC Jewelry & Licensing

Manly Bands, LLC; Lindon (UT); On-site; USD 180,000 - 240,000; Full time

Job summary

Manly Bands, LLC in Lindon, Utah is seeking a Director of Growth to own the entire DTC revenue engine—paid acquisition, email and SMS, conversion, and the analytics that tie them together. You will report to the CEO, lead a small team, and balance strategy with hands-on channel management to hit margin targets.

The role requires building dashboards, optimizing budgets, and partnering with agencies and freelancers to scale revenue while protecting contribution margin.

Qualifications

• 7+ years in ecommerce or DTC growth marketing, with leadership experience.
• Proven track record owning margins and revenue targets.

Responsibilities

• Own growth strategy across paid, email, and retention channels.
• Lead a small team and coordinate with agencies and freelancers.
• Manage budget, CAC, MER, and LTV targets with the CEO.
• Build and maintain growth dashboards for leadership.

Skills

Growth marketing leadership

Data-driven decision making

AI tooling proficiency

Budget management

Cross-functional collaboration

Tools

Klaviyo

Shopify

GA4

Meta Ads Manager

Google Ads

Job description

Manly Bands, LLC in Lindon, Utah is seeking a Director of Growth to own the entire DTC revenue engine—paid acquisition, email and SMS, conversion, and the analytics that tie them together. You will report to the CEO, lead a small team, and balance strategy with hands-on channel management to hit margin targets.

The role requires building dashboards, optimizing budgets, and partnering with agencies and freelancers to scale revenue while protecting contribution margin.