Growth Director — E‑commerce & Lifecycle Lead

Unicity International; Provo (UT); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Unicity International in Provo, UT is seeking a Director of Growth to own the entire e-commerce funnel—from first visit to repeat revenue. You’ll lead Web/CRO and Email/Lifecycle teams, align them as one system, and drive acquisition, activation, retention, and LTV.

This builder-operator role demands hundreds of experiments, a true P&L mindset, and hands-on testing across pages, offers, and lifecycle flows.

Qualifications

• 6+ years in growth, CRO, lifecycle, or e-commerce, with 2+ years leading people
• Hands-on with full-funnel ownership across acquisition and retention
• Proven testing track record with structured experiments and learnings
• Strong data fluency: SQL, GA4/analytics and experimentation tools

Responsibilities

• Own the full funnel from first visit to repeat revenue
• Lead Web/CRO and Email/Lifecycle teams to operate as one system
• Build a high-velocity testing program across pages, checkout, onboarding, and lifecycle flows
• Oversee first-purchase acquisition and retention/lifecycle
• Define the promo and launch calendar coordinating with marketing and design
• Own instrumentation and weekly funnel reporting with prioritized hypotheses
• Manage, coach, and grow the 4-person team across Web/CRO and Email/Lifecycle

Skills

Growth strategy

CRO

Lifecycle marketing

E-commerce

Team leadership

SQL

GA4

Optimizely

Klaviyo

Iterable

Education

Bachelor's degree in Marketing/CS/Related

Tools

GA4

Optimizely

Klaviyo

Iterable

HTML/CSS

Job description

Unicity International in Provo, UT is seeking a Director of Growth to own the entire e-commerce funnel—from first visit to repeat revenue. You’ll lead Web/CRO and Email/Lifecycle teams, align them as one system, and drive acquisition, activation, retention, and LTV.

This builder-operator role demands hundreds of experiments, a true P&L mindset, and hands-on testing across pages, offers, and lifecycle flows.