Growth & Marketing Lead - DTC & Omnichannel (Remote)

High Camp; Oregon; Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Target bonus 20%

Medical plans (3 PPO options)

Dental & Vision + HSA

Flexible PTO

401(k) with up to 5% company match

Cell phone stipend

Parental leave

Remote-friendly culture

Bi-annual offsites

Job summary

High Camp is seeking a Head of Growth & Marketing to own acquisition, retention, and revenue for our DTC channel. You’ll lead a multidisciplinary team and oversee media buying, email/SMS, and creative across paid, organic, and partnerships.

You’ll partner with Finance on forecasting, optimize the media budget, and drive growth through data-driven strategies, testing, and automation. Remote-friendly with regional collaboration options.

Qualifications

• DTC P&L ownership on a brand doing $20M+ revenue.
• Operator background with hands-on experience in media buying.
• Directed a creative testing program with high-volume content.
• Forecasted demand with real constraints and adjusted spend.
• Grew repeat purchase or LTV via email/SMS and partnerships.
• Strong knowledge of growth metrics (MER, CAC, contribution margin, incrementality).
• Led growth teams and decided when to hire, contract, or partner.
• Deep Shopify literacy; hands-on with Meta, Google and TikTok ads; attribution tools.

Responsibilities

• Own DTC growth and e-commerce performance; hit revenue and margin targets.
• Forecast and report with Finance; build annual/peak-season paid media budgets.
• Lead paid growth strategy; manage spend and incrementality testing.
• Direct in-house creative and vendors; build testing programs for performance.
• Grow organic reach; lead social, PR, affiliates, and brand partnerships.
• Own retention and lifecycle; set email/SMS strategies and LTV targets.
• Plan launches around product landings and wholesale timelines; manage promotions.
• Ensure analytics and marketing tech stacks are trustworthy and up-to-date.
• Build the team; decide what to bring in-house vs contract; leverage AI/automation.

Skills

DTC P&L ownership

Media buying

Creative testing

Forecasting

Retention/LTV

Analytics

Growth leadership

Shopify

Meta Ads

Google Ads

TikTok Ads

Attribution tools

Tools

Shopify

Meta Ads

Google Ads

TikTok Ads

Job description

High Camp is seeking a Head of Growth & Marketing to own acquisition, retention, and revenue for our DTC channel. You’ll lead a multidisciplinary team and oversee media buying, email/SMS, and creative across paid, organic, and partnerships.

You’ll partner with Finance on forecasting, optimize the media budget, and drive growth through data-driven strategies, testing, and automation. Remote-friendly with regional collaboration options.