Head of Growth

BettingJobs; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading digital trading platform is seeking a Head of Growth based in New York. This role involves owning user acquisition strategies, optimizing funnels for digital products, and leading experimentation across various channels. The ideal candidate will have over 5 years of experience in growth or performance marketing and knowledge in iGaming or similar high-growth sectors. A strong analytical mindset is essential, alongside the ability to operate both strategically and hands-on.

Qualifications

• 5+ years experience in growth, performance marketing, or user acquisition roles.
• Experience in iGaming, casino, or high-growth consumer platforms preferred.
• Strong analytical mindset with data-driven decision-making experience.
• Strong analytical mindset with data-driven decision making.
• Entrepreneurial mindset with fast, test-driven execution.

Responsibilities

• Own the end-to-end user acquisition strategy.
• Build and optimize acquisition funnels for digital products.
• Lead experimentation across various channels and creatives.
• Develop and manage acquisition budgets, forecasts and ROI models.
• Collaborate with Product to improve activation, conversion and early retention.
• Partner with CRM, VIP and retention teams to scale lifecycle growth.
• Build, mentor and scale a high-performing growth team.
• Ensure acquisition activity complies with regulatory and responsible gaming requirements.

Skills

User acquisition strategy

Acquisition funnel optimization

Data-driven decision making

Paid acquisition channels

Analytical mindset

Hands-on execution

Team leadership

Regulatory compliance

iGaming

Mentoring

Job description

BettingJobs is working with a digital trading card operator who are looking for a Head of Growth to join their team based in New York.

Key Responsibilities:

• Own the end-to-end user acquisition strategy across paid, organic, partnerships, affiliates, and emerging channels
• Build and optimize acquisition funnels for both digital trading cards and casino products, balancing short-term performance with long-term LTV
• Lead experimentation across channels, creatives, landing pages, onboarding flows, and offers
• Develop and manage acquisition budgets, forecasts, and ROI models
• Work closely with Product to improve activation, conversion, and early retention
• Partner with CRM, VIP, and retention teams to ensure seamless lifecycle growth
• Build, mentor, and scale a high-performing growth team
• Ensure all acquisition activity aligns with regulatory and responsible gaming requirements
• 5+ years experience in growth, performance marketing, or user acquisition roles
• Experience in iGaming, casino, gaming, Web3, fintech, or high-growth consumer platforms strongly preferred
• Deep understanding of paid acquisition channels (Paid Social, Search, Programmatic, Affiliates, Influencers)
• Strong analytical mindset with experience using data to drive decisions
• Comfortable operating at both strategic and hands-on execution levels
• Experience working with compliance-heavy or regulated environments is a plus
• Entrepreneurial mindset with the ability to move fast and test aggressively