Senior Growth Marketing Manager

Icatalyft; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

On-site opportunities in Europe

Fully remote roles with flexible hours

13th salary as bonus

Employee assistance program

Team-building activities

International corporate events

Global exposure in gaming, IT, and ent

Career development through continuous

Work-life balance

Descripción de la vacante

Icatalyft seeks a Growth Hacker to drive measurable marketing growth across digital channels, focusing on paid collaborations, content ROI, and performance-driven campaigns.

You will analyze, strategize, and execute initiatives that boost revenue, brand visibility, and market expansion, while optimizing funnels and testing new growth experiments.

Formación

• 5–8+ years in growth or lifecycle marketing in B2B SaaS/tech.
• Proven CRO and UX optimization experience.
• Hands-on ABM and marketing automation experience.
• Data-driven with GA4, dashboards, and analytics.

Responsabilidades

• Own the full post-click journey from entry to conversion.
• Lead CRO programs across website, landing pages, and demo flows.
• Run ABM programs with personalized pages and nurture sequences.
• Develop lead scoring and optimize MQL → SQL conversions.
• Collaborate with Sales to align messaging and triggers.
• Monitor GA4, heatmaps, and dashboards to inform experiments.

Conocimientos

Growth hacking

CRO

UX optimization

A/B testing

ABM automation

Lead scoring

Analytics GA4

Data-driven decisions

Cross-functional collaboration

Herramientas

GA4

Heatmaps

Replay tools

Dashboards

Descripción del empleo

Job Description

We are seeking a result-oriented Growth Hacker to drive measurable marketing growth across all digital channels. The role focuses on paid collaborations, content marketing ROI, performance-driven campaigns, and innovative growth experiments. You will be responsible for analyzing, strategizing, and executing marketing initiatives that directly contribute to company revenue, brand visibility, and market expansion.

This position requires a numbers-driven, creative problem solver who thrives on achieving aggressive growth goals, optimizing funnels, and experimenting with unconventional strategies to accelerate business outcomes.

Key Responsibilities

1. Own the full post-click user journey from website entry to conversion, ensuring seamless, high-performing experiences for all ICPs.
2. Collaborate with the Senior Digital Marketing Manager to align inbound traffic, campaigns, and content with optimized conversion pathways.
3. Lead UX and website optimization, defining structure, navigation, messaging flow, and personalized experiences for different buyer roles.
4. Run ongoing CRO programs across the website, landing pages, and demo flows with systematic experimentation (A/B, multivariate, behavioral tests).
5. Design and maintain advanced ABM programs, including personalized landing pages, dynamic content, nurture sequences, and account-level targeting.
6. Own marketing automation and lifecycle workflows, building nurture systems that move users from awareness → consideration → demo → SQL.
7. Develop and refine lead scoring models to prioritize high-intent users and coordinate effectively with Sales.
8. Map and optimize full-funnel architecture, diagnosing leaks and implementing systems to increase MQL → SQL → Opportunity conversions.
9. Deliver personalized, intent-driven website experiences using behavioral and firmographic data from ABM and analytics platforms.
10. Partner with Sales to align messaging, handovers, outreach triggers, and follow-up journeys for high-value accounts.
11. Monitor and analyze user behavior with GA4, heatmaps, replay tools, and dashboards; translate insights into structured growth experiments.
12. Lead cross-functional coordination with marketers, designers, and sales teams to execute cohesive growth initiatives.
13. Create scalable systems, templates, and playbooks for landing pages, funnel stages, nurture flows, and CRO experimentation.
14. Report on funnel performance and revenue impact, providing actionable insights and recommendations to leadership.

Ideal Candidate Profile

1. 5–8+ years of growth or lifecycle marketing experience in B2B SaaS/tech/iGaming, with a strong track record of improving conversion and building scalable funnels.
2. Expert in UX and CRO, able to design intuitive post-click journeys, run structured A/B tests, and turn behavioral data into meaningful improvements.
3. Hands-on with ABM and automation, skilled in building personalized account experiences, advanced workflows, segmentation, and lead scoring.
4. Data-driven decision maker, proficient with analytics (GA4, dashboards, heatmaps) and comfortable working with tracking, tagging, and experiments.
5. Strategic collaborator, able to partner closely with content, SEO, paid, design, and sales to create a unified, high-performing user journey.
6. Builder mindset, capable of creating systems, processes, and playbooks from scratch, and improving them over time.
7. Strong communicator and critical thinker, able to translate insights into clear actions and articulate reasoning with clarity and confidence.
8. Curious, adaptive, and growth-oriented, with a genuine drive to learn the iGaming B2B landscape and contribute meaningfully to a fast-scaling team.

Perks and Benefits

• On-site Opportunities in Europe
• Fully Remote Roles with Flexible Hours
• 13th Salary as Bonus
• Employee Assistance Program
• Team-Building Activities
• International Corporate Events
• Global Exposure in the Gaming, Entertainment, and IT Sectors
• A Supportive, Respectful, and Dynamic Environment
• Career Development Through Continuous Learning
• Work-life Balance

This is an exciting role for a growth-driven marketing professional who thrives on data, experiments, and results. If you’re passionate about scaling brands, driving measurable business growth, and unlocking new customer acquisition channels, Successful candidates will get opportunities to represent the company at international growth and tech conferences, with on-site opportunities in Europe available for top performers.

We grow brands, We grow careers - Join Us!

Please note: This is a fully remote role for an International company. We will give preference to candidates who have their own devices, like a Computer/laptop, and access to good-quality internet